by Mistina Picciano
January 25, 2011
Marketing
Imagine you’re at a cocktail party. You bump into an attractive member of the opposite sex and start chatting. This pleasant person proceeds to share details about his (or her) education, career history, awards, community service… How long would it take for your eyes to glaze over? We know that society generally frowns upon braggarts. [...]
Tagged as:
audience,
marketing materials,
messaging marketing
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by Mistina Picciano
August 25, 2010
Communication
Try this exercise. Take a sample of your marketing materials, something that will likely form a prospect’s first impression: your website home page, a brochure. Take a similar sample from two or three of your competitors. Read these passages and highlight any similarities among them. Do you stand out from the crowd? Or are you [...]
Tagged as:
differentiation,
marketing materials,
marketing messages
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