by Mistina Picciano
August 25, 2010
Communication
Try this exercise. Take a sample of your marketing materials, something that will likely form a prospect’s first impression: your website home page, a brochure. Take a similar sample from two or three of your competitors. Read these passages and highlight any similarities among them. Do you stand out from the crowd? Or are you [...]
Tagged as:
differentiation,
marketing materials,
marketing messages
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by Travis Heermann
June 29, 2010
Business Development
Any good copywriter knows how to capture and lead the audience’s wants and capitalize on its needs, and he knows how to help the audience justify assenting to the call to action. All persuasive writing, including marketing messages, asks the audience to agree and to act based on an endless variety of specific reasons. For [...]
Tagged as:
assumptions,
marketing messages,
value judgments
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Writing and marketing tips from Market It Write. 
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