by Travis Heermann
March 12, 2010
Marketing
At its essence, marketing is a form of persuasion used to convince the audience to “buy” something, whether they’re buying a product, or a service, or an idea, or ideology. Selling anything requires persuasion, and persuasion is both science and art. The ancient Greeks developed persuasion and argument into a science and an art, beginning [...]
Tagged as:
Marketing,
Writing
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by Travis Heermann
January 21, 2010
Business Development
Multi-channel marketing uses a variety of avenues to expose potential customers to your business’s marketing message. Direct mail, advertising, catalogs, telephone sales, retail outlets, websites, e-mail, and more recently social media networks are all ways to reach customers, both new and returning. This has come to be known as “bricks, clicks, and flips,” with reference [...]
Tagged as:
channel marketing,
Marketing,
mcm
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Writing and marketing tips from Market It Write 