Posts tagged as:

Marketing

Testimonials Trump Sex: Are You Getting Any?

by Travis Heermann July 23, 2010 Business Development
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As any marketer or sales pro know, good selling is all about the rationalization. We build up prospects’ emotions, touch them, lead them, and then we help them rationalize whipping out the credit card.  The good news is that we, as human beings, rationalize often. To borrow from the film The Big Chill: Michael: I [...]

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How to Be a Marketing Drama Queen

by Travis Heermann July 21, 2010 Communication
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Evoking response is the primary duty of any marketing campaign. Generating more sales and revenue than the campaign cost to produce is the bottom line. Any good marketer knows that the first step is understanding the benefits of the product or service. Why should the customer care about what you’re saying? How can your widget [...]

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What the Ancient Greeks Knew about Marketing

by Travis Heermann March 12, 2010 Marketing
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At its essence, marketing is a form of persuasion used to convince the audience to “buy” something, whether they’re buying a product, or a service, or an idea, or ideology. Selling anything requires persuasion, and persuasion is both science and art. The ancient Greeks developed persuasion and argument into a science and an art, beginning [...]

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Benefits of Multi-Channel Marketing

by Travis Heermann January 21, 2010 Business Development
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Multi-channel marketing uses a variety of avenues to expose potential customers to your business’s marketing message. Direct mail, advertising, catalogs, telephone sales, retail outlets, websites, e-mail, and more recently social media networks are all ways to reach customers, both new and returning. This has come to be known as “bricks, clicks, and flips,” with reference [...]

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What Every Business Owner Should Know About Marketing

by Travis Heermann September 22, 2009 Business Development
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Marketing can be boiled down to a few simple ideas–but they are ideas that can be difficult to implement.  Absorbing these ideas–implementing them on a consistent basis–will put you head and shoulders above your competition.

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Never Ever Assume

by Mistina Picciano January 22, 2009 Business Development

Most acquaintances know that I’m a tea drinker. Some of my friends even call me a tea snob. Those in my inner circle describe me as, well, obsessed. (I’m currently at 26 teapots and counting, but that’s another story.) When my aunt suggested we visit a tea plantation, my heart did a little dance of [...]

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A Cold Splash of Reality

by Mistina Picciano January 20, 2009 Business Development

We arrived at my aunt’s house near Taichung shortly after midnight last Wednesday – roughly 28 hours after a car service picked up my mother and me in Midtown Manhattan. I slept very little on either of our two flights and wanted nothing more than to crawl into bed. Mom pointed me to the bathroom [...]

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