by Travis Heermann
March 12, 2010
Audience
At its essence, marketing is a form of persuasion used to convince the audience to “buy” something, whether they’re buying a product, or a service, or an idea, or ideology. Selling anything requires persuasion, and persuasion is both science and art. The ancient Greeks developed persuasion and argument into a science and an art, beginning [...]
Tagged as:
Marketing,
Writing
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by Travis Heermann
January 21, 2010
Business Development
Multi-channel marketing uses a variety of avenues to expose potential customers to your business’s marketing message. Direct mail, advertising, catalogs, telephone sales, retail outlets, websites, email, and more recently social media networks are all ways to reach customers, both new and returning. This has come to be known as “bricks, clicks, and flips,” with reference [...]
Tagged as:
channel marketing,
Marketing,
mcm
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Writing and marketing tips from Market It Write. 
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