Posts tagged as:

Marketing

10 Costly Mistakes Direct Mail Marketers Make and How to Avoid Them

by Guest March 27, 2013 Direct Marketing

Guest post by: Alison Parcell Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns [...]

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Four Things to Consider When Your Marketing Doesn’t Work

by Guest March 5, 2013 Guest Posts

Guest post by: Dave Thomas As a marketer, your goal is to get your copy, promotions and – most importantly – your message in front of countless eyes. So, what do you do when that message appears to be going nowhere fast? Do you panic? Do you scrub Plan A to move on to Plan [...]

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5 Marketing Terms to Avoid

by Mistina Picciano April 11, 2012 Marketing

If you’ve ever taken a writing class, you’ve likely heard the instructor rail against clichés. Why is that? If everyone is familiar with a phrase, then using this tried-and-true language will ensure we communicate our point. Except it doesn’t work that way.

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Why It’s Okay to Be Disliked (or Why Vanilla Marketing Doesn’t Work)

by Mistina Picciano April 4, 2012 Business Development

Remember the famous quote about not being able to please all of the people all of the time? It’s true. You can’t do it, so why do so many people try? You see these sad attempts to please “everyone” on many company websites. Pick a sector, any sector. Accountants. Law firms. Real estate brokers. IT [...]

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Back to Basics: Marketing

by Randy Duermyer December 2, 2011 Marketing

As the year draws to a close, most business owners start thinking about how they can grow in the year ahead. One great way to do that is to look at your marketing efforts over the past year to see what worked and what didn’t. Were your marketing efforts spot on for 2011 or not? [...]

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4 Marketing Lessons I Learned from My Cats

by Mistina Picciano June 22, 2011 Marketing
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Whether or not you’re an animal person, you’ve probably seen studies touting the positive psychological benefits of pets. But, have you encountered many articles on the business lessons to be gained from our furry friends? At any rate, I hope you’ll find these tips moderately useful, if not mildly entertaining.

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Is DIY Marketing Right for You?

by Mistina Picciano April 7, 2011 Marketing
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If you work in a firm that doesn’t have a dedicated marketing department, you’ve likely wrestled with the decision of whether or not to hire outside help. And you’ve probably considered the usual pros and cons. PROS We can focus on our core business. Additional help will improve our marketing consistency. We’ll get expert advice [...]

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Are You Marketing in a Vacuum?

by Mistina Picciano April 1, 2011 Business Development
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Yesterday, driving to a client meeting, I saw a car in one of those promotional wrappers. This one caught my eye not only because of the bright red color, but also because it was advertising a home goods store where I used to shop. The store in my hometown had closed, and I feared they [...]

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Testimonials Trump Sex: Are You Getting Any?

by Travis Heermann July 23, 2010 Business Development
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As any marketer or sales pro know, good selling is all about the rationalization. We build up prospects’ emotions, touch them, lead them, and then we help them rationalize whipping out the credit card.  The good news is that we, as human beings, rationalize often. To borrow from the film The Big Chill: Michael: I [...]

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How to Be a Marketing Drama Queen

by Travis Heermann July 21, 2010 Communication
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Evoking response is the primary duty of any marketing campaign. Generating more sales and revenue than the campaign cost to produce is the bottom line. Any good marketer knows that the first step is understanding the benefits of the product or service. Why should the customer care about what you’re saying? How can your widget [...]

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