Posts tagged as:

online marketing

6 Online Writing Mistakes that Make People Click Away

by Deidre Rienzo February 11, 2010 Marketing
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Do you remember “The Gong Show”? Brave contestants would go on stage and display their talents (or lack thereof) in front of three judges. If the contestants made a mistake, or just didn’t impress… GONG. Game over. The world of online business has a gong equivalent. It’s called your bounce rate, and it tracks how [...]

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How Not to Personalize Online Marketing

by Mistina Picciano January 19, 2010 Facebook
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Please don’t misunderstand my title. I’m in favor of customizing the audience’s online marketing experience. Just ask any of our clients. We always recommend ways to tailor content to the specific needs and interests of their target market. What we don’t advocate, however, is insulting the audience’s intelligence in the process.

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It’s Not the Same! How Online Copy Should Differ from Print

by Deidre Rienzo September 15, 2009 Web Writing
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Want to recycle your print copy for the web? Please. Don’t. To make your best impression in each medium, target your approach. Why? Because your readers’ patience, processing, and ability to absorb are different for print and online content. Reading a book is different from flipping through a stack of magazines looking at headlines. In [...]

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4 Ways to Sharpen Your Online Marketing

by Travis Heermann August 24, 2009 Marketing
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Like television and radio before, the Web has become the technological “go to” for marketing just about everything. Never before have marketers had such wide-open access to such a large target audience with so little effort and expense. But that also means that your marketing efforts can be easily lost in a fog of competing [...]

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