by Mistina Picciano
February 19, 2009
Marketing
Want people to read your marketing material? First, make that material about them – not you. And make it useful. Show your target audience that you understand their challenges, and share some ways to make their lives easier. Per John C. Maxwell, “People don’t care how much you know until they know how much you [...]
Tagged as:
copywriting,
maketing material,
pressure,
sales
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by Mistina Picciano
January 12, 2009
Books
As I write this, it’s January 12 – or January 13, depending on your geography. (Since I’m presently flying over Alaska toward Japan, I feel caught between dates.) Regardless, we’re darn close to the start of the New Year. New resolutions, new beginnings. For Mom and me, it’s the start of our latest adventure: three [...]
Tagged as:
beginnings,
blogging,
Editing,
NaNoWriMo,
pressure,
rewriting,
Writing
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