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Time to Stop Sending Email Newsletters?

by Deidre Rienzo May 20, 2011 Direct Marketing
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Email newsletters are like iPods. Everybody has one. But remember the old days? When you used to get real, paper newsletters in the mail? They’ve virtually disappeared, replaced by their e-counterparts. As it gets more difficult to stand out amidst email clutter, might it be possible to stand out by returning to an old favorite? […]

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