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print newsletters

Time to Stop Sending Email Newsletters?

by Deidre Rienzo May 20, 2011 Direct Marketing

Email newsletters are like iPods. Everybody has one. But remember the old days? When you used to get real, paper newsletters in the mail? They’ve virtually disappeared, replaced by their e-counterparts. As it gets more difficult to stand out amidst email clutter, might it be possible to stand out by returning to an old favorite? […]

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