Posts tagged as:

relationships

Do you invite clients to check out or check in?

by Mistina Picciano April 23, 2010 Communication
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My husband and I are vacationing in Charleston, S.C., next month. We’re renting a charming house across the street from Folly Beach, which looks perfect: a good-sized kitchen for culinary experiments, easy access to the beach, close proximity to historic downtown Charleston. Yesterday the homeowner emailed instructions on picking up the key. I perked up [...]

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New Sales Strategy: Show Up

by David Sattler June 23, 2009 Business Development

Today we interviewed a new client who has devised a fiendishly simple, yet remarkably effective, sales strategy: he shows up. More specifically, he gives an underserved niche in his industry — a very large niche — the time of day. In return, they give him large checks. “Eighty percent of success,” as Woody Allen famously [...]

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10 Ways to Get Started with Social Media

by Mistina Picciano March 11, 2009 Social Media Marketing

Still trying to make sense of social media? You’re not alone. So Facebook has more than 175 200 million active users. And more than six million people are microblogging through Twitter. Many businesses and organizations are taking a “watch-and-see” approach to social media marketing. For those who want to join the online conversation, two words [...]

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