Posts tagged as:

sales

How to Be a Marketing Drama Queen

by Travis Heermann July 21, 2010 Communication
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Evoking response is the primary duty of any marketing campaign. Generating more sales and revenue than the campaign cost to produce is the bottom line. Any good marketer knows that the first step is understanding the benefits of the product or service. Why should the customer care about what you’re saying? How can your widget [...]

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10 Writing Tips to Get (and Keep) Prospects’ Attention

by Deidre Rienzo September 25, 2009 Marketing
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Making a powerful impression on your readers isn’t easy. They’re busy, impatient, and quick to click away from that site or close that brochure. The good news? Creating connections with words isn’t rocket science. It just takes a little know-how. Check out these 10 writing tips for ways to draw readers in—and keep them wanting [...]

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What Every Business Owner Should Know About Marketing

by Travis Heermann September 22, 2009 Business Development
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Marketing can be boiled down to a few simple ideas–but they are ideas that can be difficult to implement.  Absorbing these ideas–implementing them on a consistent basis–will put you head and shoulders above your competition.

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5 Things You Should Never Do When Writing a Sales Letter

by Travis Heermann September 11, 2009 Business Development
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Even in the Age of the Internet, the workhorse of direct marketing is still the sales letter. It’s a tried and true formula, and it still works quite well. Entrepreneurs and small businesses often try their hands at writing sales letters because they don’t have the budget to hire a direct marketing firm or even [...]

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New Sales Strategy: Show Up

by David Sattler June 23, 2009 Business Development

Today we interviewed a new client who has devised a fiendishly simple, yet remarkably effective, sales strategy: he shows up. More specifically, he gives an underserved niche in his industry — a very large niche — the time of day. In return, they give him large checks. “Eighty percent of success,” as Woody Allen famously [...]

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7 Critical Elements in Direct Marketing Campaigns

by Travis Heermann May 15, 2009 Audience

Direct marketing campaigns require seven proven elements to be successful. Omitting any of these can seriously reduce the effectiveness of your efforts.

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Inspiration, please?

by Mistina Picciano February 19, 2009 Marketing

Want people to read your marketing material? First, make that material about them – not you. And make it useful. Show your target audience that you understand their challenges, and share some ways to make their lives easier. Per John C. Maxwell, “People don’t care how much you know until they know how much you [...]

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How many teapots are you raising?

by Mistina Picciano February 17, 2009 Business Development

During my recent trip to Taiwan, I had the delightful opportunity to spend an afternoon with master blogger and tea aficionado Stéphane Erler of the Tea Masters Blog. At one point, the conversation turned to teapots and the process of “curing” the vessel. Repeatedly brewing the same type of leaf in the teapot permeates the [...]

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Never Ever Assume

by Mistina Picciano January 22, 2009 Business Development

Most acquaintances know that I’m a tea drinker. Some of my friends even call me a tea snob. Those in my inner circle describe me as, well, obsessed. (I’m currently at 26 teapots and counting, but that’s another story.) When my aunt suggested we visit a tea plantation, my heart did a little dance of [...]

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A Cold Splash of Reality

by Mistina Picciano January 20, 2009 Business Development

We arrived at my aunt’s house near Taichung shortly after midnight last Wednesday – roughly 28 hours after a car service picked up my mother and me in Midtown Manhattan. I slept very little on either of our two flights and wanted nothing more than to crawl into bed. Mom pointed me to the bathroom [...]

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