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From Weak to ‘Wow’: Deli Turns Wine Shop

by Mistina Picciano January 29, 2010 Marketing
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Val’s Deli was typical of the smallest, least remarkable of the countless delis found in Manhattan. The store occupied a tiny space crammed floor to ceiling with various sundries and grocery items. Like so many other businesses, Val’s offered nothing special to distinguish it from the competition. The owners relied on its location to attract [...]

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