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Websites

Does Your Website Make You Sound Like “That Guy”?

by Mistina Picciano August 20, 2010 Audience
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We all know the type: He’s the one at the cocktail party or networking breakfast you can’t escape fast enough. Why? Because he’s going on and on about nothing that you care about. Recently, a friend introduced me to a web developer, usually one of my favorite new contact categories. He heard what we do [...]

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How People Read on the Web

by Travis Heermann January 7, 2010 Communication
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Let’s face it, you’re going to read this paragraph. More than likely, you’re going to read this one, too. They’re both short paragraphs, with short sentences. However, the further you get into this blog post, the more likely you’re going to start scanning, rather than reading closely. You’ll start looking for keywords or sentences with [...]

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It’s not about you. (At least, it shouldn’t be.)

by Mistina Picciano June 9, 2009 Marketing

Have you ever noticed how boring most company websites are? In almost every case, most of the copy highlights selects facts about their organization—when they were founded, who’s running the company, their commitment to customer service, etc.—and then list their services or products. Who cares? If I’m visiting an insurance company’s website, I probably have [...]

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