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writing for web

How People Read on the Web

by Travis Heermann January 7, 2010 Web Writing
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Let’s face it, you’re going to read this paragraph. More than likely, you’re going to read this one, too. They’re both short paragraphs, with short sentences. However, the further you get into this blog post, the more likely you’re going to start scanning, rather than reading closely. You’ll start looking for keywords or sentences with [...]

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It’s Not the Same! How Online Copy Should Differ from Print

by Deidre Rienzo September 15, 2009 Web Writing
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Want to recycle your print copy for the web? Please. Don’t. To make your best impression in each medium, target your approach. Why? Because your readers’ patience, processing, and ability to absorb are different for print and online content. Reading a book is different from flipping through a stack of magazines looking at headlines. In [...]

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Good Grammar Survives the Texting Age

by Mistina Picciano August 31, 2009 Grammar
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Seemingly overnight, texting has altered how people use grammar. “Techspeak” is creeping into the personal and the business environment. It’s become a grammar free-for-all where punctuation has disappeared and capitalization is MIA. In speeding down the information superhighway, it is important to not get pulled over by the grammar police. Following grammar sends the message [...]

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