Posts tagged as:

Writing

Back to Basics: Writing

by Randy Duermyer January 13, 2012 Writing

Has the quality of writing gotten worse over the past century or so? How about over the past 5 years or so with the popularity of texting and tweeting? Linguistic studies at various years in the 20th century and today reveal some surprising facts about the way college students have used English in previous decades. [...]

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7 Tips for Tapping Your Creativity

by Travis Heermann July 6, 2010 Writing
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Professionals of all backgrounds need to unlock the doors of creativity at one time or another. Copywriters, marketers, executives, anyone who needs to find new solutions to intractable problems. Sometimes those solutions do not come. The brain feels blocked. How do you free your imagination? Writers, for instance, are in the business of capturing emotions. [...]

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Why Less Is More in Writing

by Mistina Picciano July 1, 2010 Writing
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“I didn’t have time to write a short letter, so I wrote a long one instead.” – Mark Twain I’ve just finished reading The Power of Less by Leo Babauta, yet another book that promises greater productivity with less effort. His principles are sound, and reading the book takes very little time. Putting those principles [...]

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Why Good Writing Doesn’t Matter

by Mistina Picciano April 29, 2010 Writing
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When people find out I have a business writing agency, they often smile and nod. Then, invariably they tell me about their wife, nephew, fourth cousin, etc., who’s “a good writer.” What, exactly, does it mean to be a good writer?   Signs of writing competency Vivid storytelling abilities Creative, effective syntax Mastery of grammar [...]

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Top 10 Writing Mistakes Part 2: Today

by Travis Heermann March 31, 2010 Communication
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In Part 1, we examined error studies of writing during three decades of the 20th Century: 1917, the late 1930s, and 1986. We found that the nature of the errors shifted slightly–even though the primary errors were with comma usage, pronouns, spelling/misused words, verb tense–but the incidence of errors held steady, at about 2.1-2.2 errors [...]

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What the Ancient Greeks Knew about Marketing

by Travis Heermann March 12, 2010 Audience
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At its essence, marketing is a form of persuasion used to convince the audience to “buy” something, whether they’re buying a product, or a service, or an idea, or ideology. Selling anything requires persuasion, and persuasion is both science and art. The ancient Greeks developed persuasion and argument into a science and an art, beginning [...]

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5 Things You Should Never Do When Writing a Sales Letter

by Travis Heermann September 11, 2009 Business Development
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Even in the Age of the Internet, the workhorse of direct marketing is still the sales letter. It’s a tried and true formula, and it still works quite well. Entrepreneurs and small businesses often try their hands at writing sales letters because they don’t have the budget to hire a direct marketing firm or even [...]

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The Secret to Writing Success

by Mistina Picciano February 3, 2009 Writing

Let’s be brutally honest here. I don’t feel like writing right now. It’s my last day of vacation. The sun is shining. Taichung beckons nearby, with exotic sights unseen and culinary delights untasted. This time tomorrow, I’ll be at the airport, preparing to fly back to the bitterly cold Northeast. But therein lies the secret [...]

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Write. Now.

by Mistina Picciano January 29, 2009 Writing

I hate shopping in department stores. My fashion is underdeveloped, at best, and all those choices send me into a panic. The same instinct to flee assails me when I sit down to write, particularly fiction. Confronted with every writer’s nemesis – the blank page – I don’t know where to start. I’m terrified that [...]

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Small Steps

by Mistina Picciano January 15, 2009 Writing

“A journey of a thousand miles begins with a single step.” – Lao-tzu Have you read David Allen’s Getting Things Done? This book is an amazing guide to doing more. I’ve even picked up the OmniFocus application for both my computer and my iPhone to help manage my to-do list. Too bad I’m not so [...]

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