I’s not a stretch to see how effective search engine marketing can play a very large role in the amount of traffic coming to your website or blog. Recent statistics show that more than 63,000 Google searches are conducted every second. And that’s just Google search.
Traffic may come to your site in two different ways through search:
- Paid search (pay-per-click advertising)
- Organic search results
While you shouldn’t rely on search traffic alone to build your site traffic, search marketing can be a great tool to include in your online marketing mix.
Here’s a look at both types of search engine marketing – paid and organic – as part of our Back to Basics Friday series:
Website Traffic and Search Engines
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