In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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Updated SEO Ranking Factors for Today
I previously reported that SEMrush (a company that develops search marketing software) released its 2017 SEO Ranking Factors Study. Ranking factors undergo small changes more than once per day, but the overall best practices you need to follow are subject to less frequent updates. So what’s important these days? Are things much different than they were back then? (more…)
Website Traffic and Search Engines
The ultimate goal for nearly anyone with a website is to attract more visitors. Because search engines can account for as many as 80% of those visiting a website (and sometimes even more), taking proactive steps to get your website found in the search engines is a no-brainer if you want more traffic.
Conversion Rate Optimization & Content: What’s the Link?
All businesses, regardless of size and industry, are beginning to realize the importance of having an online presence. With this realization comes an understanding of digital marketing as a key factor in driving revenue and growth.
Digital marketing consists of several moving parts that must work together to drive desired results. Two significant aspects of all digital marketing strategies and campaigns are traffic and conversion.
For any business to succeed online, it must do two things very well:
- Drive traffic to their website and offers.
- Convert that traffic into either subscribers or customers.
Content marketing and conversion rate optimization (CRO) are the major drivers of traffic and conversions, respectively. The better a company gets at implementing these strategies in combination, the faster it can expand.
How To Avoid These 7 Unfortunate Copywriting Blunders
It’s happened to us all at some time – you, I, your colleagues, even the writer you most admire. Blunders are as common in copywriting as in any other profession that requires human input.
But that doesn’t mean they are welcome – or unavoidable. Below I have listed seven unfortunate copywriting blunders that could happen to anyone and explained just why they are so harmful.
(more…)
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Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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Stephen May
Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content
Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content
Albert Barette
Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials
Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials
Hiroto Takagi
Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support
Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support
Arianne Andrusco
Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns
Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns
Terry Yoffe
Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content
Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content
Larissa Nycz Montecullo
Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy
Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy
Samuel Vinicur
Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases
Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases
George Donohue
George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations
George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations
Barbara Centrella
Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit
Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit
Gerald Pennington
Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications
Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications
Joe Biondo
Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content
Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content
Lee Angus
Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication
Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication
Adam Wolf
Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting
Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting
Lucien Harriot
Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials
Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials
Howard Levy
Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content
Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content