Audience

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Throw your Customers a Life Preserver

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When they’re drowning in information

by: Melissa Mannozzi

Don’t give them what they want

Do you ever find yourself trying to digest a swarm of information from email and the web, then end up falling through endless wormholes of ideas, forums and downloads? So do your customers.

With so much information available today, people struggle to keep their heads above water. Make sure you’re the one your customer hears above the noise by giving them what they need and speaking to them in the right voice.

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It’s Not Who You Know…It’s What You Know About Your Audience

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How knowing the demographics of your audience can be the key
to a successful marketing campaign

Guest post by: Paul M. Moore

While no one likes to be stereotyped, knowing your audience demographic can be critical to a successful marketing campaign. Knowing your audience allows you to tailor your message and offerings to resonate with them and improve your chances of a successful campaign.

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Tags: , | Posted in Audience, Direct Marketing

Back to Basics: Know your Audience

by Randy Duermyer  ||   No Comments

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Talk to marketers and they’ll have no problem describing their target market to you. Unfortunately, many don’t take that knowledge and use it to better understand their target audience when writing copy, blog posts or website pages.

If you don’t fully understand and consider the target audience for your marketing and sales materials, how can you expect those materials to succeed in attracting more business?

Here are some basics on better understanding your audience that will help you sharpen your focus.

Understanding Your Audience

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Does Your Website Content Make You Sound Like “That Guy”?

by Mistina Picciano  ||   No Comments

We all know the type: He’s the one at the cocktail party or networking breakfast you can’t escape fast enough.

Why?

Because he’s going on and on about nothing that you care about.

Recently, a friend introduced me to a web developer, usually one of my favorite new contact categories. He heard what we do at Market It Write – and proceeded to educate me on search engine optimization.

I (politely) interrupted him and told him that, yes, I understood what he was saying. We partner with many web development firms to create sites that combine relevant content with social media tools to achieve high organic search engine rankings.

Next, he tried to explain how descriptive file names and page titles can also boost your site rankings.

Before he got too far into his lecture, I spilled my drink and dashed to the ladies room.

(more…)

Tags: , , | Posted in Audience, Communication, Online Marketing, Websites
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What Motivates Your Prospect?

by Travis Heermann  ||   No Comments

The Myers-Briggs Temperament Test is an increasingly popular way to identify what makes a person tick. The Myers-Briggs Test, originally developed in the 1950s, is now used worldwide to identify patterns of behavior and attitude. The expansion of the test’s popularity has been spurred in large part by Dr. David Keirsey, who refined and expanded the Myers-Briggs types in his books, Please Understand Me and Please Understand Me II.

Human temperament theory states the following: all individuals can be categorized as one of four basic personality types. These personality types can each be broken down into four sub-types based on introversion/extroversion and the person’s preferred role as leader/follower, but those sub-types are irrelevant to the core values of the main types. Each holds a specific core value–the thing that drives people of that type.
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Tags: , | Posted in Audience, Business Development, Communication, Marketing, Writing

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

What our clients have to say:

Adam Wolf

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”

 

Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”  

Barbara Centrella

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”

 

Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

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2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  

Arianne Andrusco

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"

 

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

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2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

Hiroto Takagi

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.

 

Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

Lucien Harriot

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."

 

Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  

Samuel Vinicur

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”

 

Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

Larissa Nycz Montecullo

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”

 

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

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2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

Howard Levy

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”

 

Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

Gerald Pennington

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”

 

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

Market It Write
2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”  

Albert Barette

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."

 

Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

Market It Write
2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

Lee Angus

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”

 

Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

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2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”  

Joe Biondo

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”

 

Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

Market It Write
2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

Stephen May

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”

 

Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”  

Terry Yoffe

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”

 

Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

Market It Write
2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”  

George Donohue

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”

 

George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”  
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