Does anyone write letters anymore? We have e-mail, text messaging, social media web sites, and the soul of communicational brevity, Twitter. With all these other forms of communication, do we still need to know how to write a good letter? Whether you’re seeking employment, trying to sell widgets, or contacting business associates, now, more than ever, a good letter can raise you above the crowd. The quickest way to disqualify yourself from consideration from a world of business opportunities is to not know how to write an effective letter.
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Audience
4 Essential Tips for Writing an Effective Letter
7 Attention-Grabbing Words for the 21st Century
Culture evolves and language evolves with it. Words that worked in 1950 will not necessarily work in the 21st century. The following list of words seize the attention of your audience–whether your audience is sales prospects, potential donors, or voters–and elicit powerful internal responses with American audiences. In the direction our culture is evolving, these words will hold up for decades to come.
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What the Ancient Greeks Knew about Marketing
At its essence, marketing is a form of persuasion used to convince the audience to “buy” something, whether they’re buying a product, or a service, or an idea, or ideology. Selling anything requires persuasion, and persuasion is both science and art.
The ancient Greeks developed persuasion and argument into a science and an art, beginning with Socrates and Aristotle. These ancient thinkers and their students created an entire school of thought around methods of persuasion, focusing on three concepts, all of which are necessary for effective persuasion (i.e., marketing).
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Why ‘Everybody’ is Not Your Ideal Customer
I tried to drag Uncle Jim to see The Lion King on Broadway. He wasn’t interested. He threw his beer can at me and said he’d rather watch the game.
My brother hates sushi. He says he’d rather eat worms.
My mom loves to cook. My dad can’t even locate the kitchen.
My point? People have different tastes… different interests. And there’s no way you can appeal to all of them. I’ll clarify. You can’t appeal to everyone. Get it?
If you try to, here’s a quick story about what happens:
4 Gender Differences in Marketing Approach
Gender differences abound. Obvious, right? Feminism and equality aside, failing to recognize that women write and respond to writing differently than men is a recipe for ineffective communication. Nevertheless, it is important to recognize that the following differences are generalities; women are no more alike among themselves as men are.
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Latest from the blog:
Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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