Guest post by: Brian Morris
Want to be better with direct-mail marketing and achieve the kind of return on investment that competitors will envy? Religiously adhere to the following 10 commandments of direct-mail marketing.
Business Development
Sharpen Your Presentation Skills (or How to Keep Your Audience Awake)
Guest post by: Elliot Lewis
Whether you’re presenting to clients, colleagues or the public, your presentations need to hit their mark.
Why is learning how to present well so important? A presentation is your chance to showcase your ideas, plans and knowledge; can make or break contracts; and has the chance to either inspire your audience or bore them to sleep.
Why It’s Okay to Be Disliked (or Why Vanilla Marketing Doesn’t Work)
Remember the famous quote about not being able to please all of the people all of the time?
It’s true. You can’t do it, so why do so many people try?
You see these sad attempts to please “everyone” on many company websites. Pick a sector, any sector. Accountants. Law firms. Real estate brokers. IT providers.
Most of them say the same darn thing. (more…)
9 Tips for a Successful Bait Piece
Want to show prospects you’re the real deal? Use a bait piece. A bait piece is a giveaway that entices prospects to share their information with you because, in turn, they receive something of value.
A bait piece can help you make an excellent first impression—but only if you do it right.
In a recent post, I talked about why you need a bait piece, and shared some examples of good ones. Today, I’m giving you the dos and don’ts: (more…)
Want More Newsletter Subscribers? Use a Bait Piece
In content marketing, a bait piece is a free, useful resource that gives prospects a taste of your expertise, and brings them into your business loop. One great use for a bait piece is to build your newsletter subscriber list. Offering your prospects something of value will make sharing their information more worthwhile.
Too many newsletters are actually thinly disguised—and sometimes blatant—advertisements. A newsletter should provide real value and help the reader solve problems and find answers. A bait piece can show you will deliver. In addition to sharing previous newsletters (so prospects can see what they’ll be getting), offering a valuable, immediate goodie can further encourage people to sign up.
Creating an effective bait piece means answering the following questions: (more…)
Latest from the blog:
Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
Read the Article »
