Business Development

Guest Author Brian Morris

The 10 Commandments of Direct-Mail Marketing

by Guest  ||   1 Comment

Guest post by: Brian Morris

Want to be better with direct-mail marketing and achieve the kind of return on investment that competitors will envy? Religiously adhere to the following 10 commandments of direct-mail marketing.

(more…)

Tags: , | Posted in Blog, Business Development, Direct Marketing, Marketing
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Sharpen Your Presentation Skills (or How to Keep Your Audience Awake)

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Guest post by: Elliot Lewis

Whether you’re presenting to clients, colleagues or the public, your presentations need to hit their mark.

Why is learning how to present well so important? A presentation is your chance to showcase your ideas, plans and knowledge; can make or break contracts; and has the chance to either inspire your audience or bore them to sleep.

(more…)

Tags: , | Posted in Business Development
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Why It’s Okay to Be Disliked (or Why Vanilla Marketing Doesn’t Work)

by Mistina Picciano  ||   No Comments

Remember the famous quote about not being able to please all of the people all of the time?

It’s true. You can’t do it, so why do so many people try?

You see these sad attempts to please “everyone” on many company websites. Pick a sector, any sector. Accountants. Law firms. Real estate brokers. IT providers.

Most of them say the same darn thing. (more…)

Tags: , | Posted in Business Development, Marketing
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9 Tips for a Successful Bait Piece

by Deidre Rienzo  ||   1 Comment

Want to show prospects you’re the real deal? Use a bait piece. A bait piece is a giveaway that entices prospects to share their information with you because, in turn, they receive something of value.

A bait piece can help you make an excellent first impression—but only if you do it right.

In a recent post, I talked about why you need a bait piece, and shared some examples of good ones. Today, I’m giving you the dos and don’ts: (more…)

Tags: , | Posted in Business Development, Content Marketing, Marketing
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Want More Newsletter Subscribers? Use a Bait Piece

by Deidre Rienzo  ||   2 Comments

In content marketing, a bait piece is a free, useful resource that gives prospects a taste of your expertise, and brings them into your business loop. One great use for a bait piece is to build your newsletter subscriber list. Offering your prospects something of value will make sharing their information more worthwhile.

Too many newsletters are actually thinly disguised—and sometimes blatant—advertisements. A newsletter should provide real value and help the reader solve problems and find answers. A bait piece can show you will deliver. In addition to sharing previous newsletters (so prospects can see what they’ll be getting), offering a valuable, immediate goodie can further encourage people to sign up.

Creating an effective bait piece means answering the following questions: (more…)

Tags: , , | Posted in Business Development, Content Marketing, Email Marketing

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

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Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

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2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

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Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

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2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

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Industry: Sports marketing | Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

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Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

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Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

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2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

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Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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Industry: Creative agency | Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

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Industry: Creative agency | Services: Website content, copyediting

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Industry: Healthcare | Services: Direct mail campaigns

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2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

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Industry: Healthcare | Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

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Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

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Industry: Security & Investigations | Services: Corporate communications, press releases

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Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:47:41-04:00

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Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

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Industry: Professional services | Services: Website content

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2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

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Industry: Real estate | Services: Newsletters, corporate communications, investor relations

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

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Industry: Creative agency | Services: Website content

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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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