Guest post by: Brian Morris
Want to be better with direct-mail marketing and achieve the kind of return on investment that competitors will envy? Religiously adhere to the following 10 commandments of direct-mail marketing.
Guest post by: Brian Morris
Want to be better with direct-mail marketing and achieve the kind of return on investment that competitors will envy? Religiously adhere to the following 10 commandments of direct-mail marketing.
Guest post by: Elliot Lewis
Whether you’re presenting to clients, colleagues or the public, your presentations need to hit their mark.
Why is learning how to present well so important? A presentation is your chance to showcase your ideas, plans and knowledge; can make or break contracts; and has the chance to either inspire your audience or bore them to sleep.
Remember the famous quote about not being able to please all of the people all of the time?
It’s true. You can’t do it, so why do so many people try?
You see these sad attempts to please “everyone” on many company websites. Pick a sector, any sector. Accountants. Law firms. Real estate brokers. IT providers.
Most of them say the same darn thing. (more…)
Want to show prospects you’re the real deal? Use a bait piece. A bait piece is a giveaway that entices prospects to share their information with you because, in turn, they receive something of value.
A bait piece can help you make an excellent first impression—but only if you do it right.
In a recent post, I talked about why you need a bait piece, and shared some examples of good ones. Today, I’m giving you the dos and don’ts: (more…)
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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