In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
Marketing
Updated SEO Ranking Factors for Today
I previously reported that SEMrush (a company that develops search marketing software) released its 2017 SEO Ranking Factors Study. Ranking factors undergo small changes more than once per day, but the overall best practices you need to follow are subject to less frequent updates. So what’s important these days? Are things much different than they were back then? (more…)
Website Traffic and Search Engines
The ultimate goal for nearly anyone with a website is to attract more visitors. Because search engines can account for as many as 80% of those visiting a website (and sometimes even more), taking proactive steps to get your website found in the search engines is a no-brainer if you want more traffic.
Conversion Rate Optimization & Content: What’s the Link?
All businesses, regardless of size and industry, are beginning to realize the importance of having an online presence. With this realization comes an understanding of digital marketing as a key factor in driving revenue and growth.
Digital marketing consists of several moving parts that must work together to drive desired results. Two significant aspects of all digital marketing strategies and campaigns are traffic and conversion.
For any business to succeed online, it must do two things very well:
- Drive traffic to their website and offers.
- Convert that traffic into either subscribers or customers.
Content marketing and conversion rate optimization (CRO) are the major drivers of traffic and conversions, respectively. The better a company gets at implementing these strategies in combination, the faster it can expand.
How to Connect with Readers and Grow Your Audience
Whether you run a business or a marketing team, you need a content marketing plan. Of course, developing and executing this plan is easier said than done, especially when juggling multiple priorities.
Experts recommend setting aside time to sketch out topics, then writing posts and even developing general themes by week or by month. Then, you can use any of a variety tools to manage content scheduling and delivery.
Content marketing tools will help you plot topics ahead of time, with dates and delivery charted out by month. However, few tools can help you determine what your audience really want to read about.
Knowing what your customers want to read is the tricky part. You can schedule to your heart’s content, but without topics your readers care about, it will probably be a wasted effort. Here are some ways to understand your readers and give them what they want.
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Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
Read the Article »
