Content Marketing

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Conversion Rate Optimization & Content: What’s the Link?

by Victoria Greene  ||  

All businesses, regardless of size and industry, are beginning to realize the importance of having an online presence. With this realization comes an understanding of digital marketing as a key factor in driving revenue and growth.

Digital marketing consists of several moving parts that must work together to drive desired results. Two significant aspects of all digital marketing strategies and campaigns are traffic and conversion.

For any business to succeed online, it must do two things very well:

  1. Drive traffic to their website and offers.
  2. Convert that traffic into either subscribers or customers.

Content marketing and conversion rate optimization (CRO) are the major drivers of traffic and conversions, respectively. The better a company gets at implementing these strategies in combination, the faster it can expand.

(more…)

| Posted in Blog, Content Marketing
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How to Connect with Readers and Grow Your Audience

by Melissa Mannozzi  ||  

Whether you run a business or a marketing team, you need a content marketing plan. Of course, developing and executing this plan is easier said than done, especially when juggling multiple priorities.

Experts recommend setting aside time to sketch out topics, then writing posts and even developing general themes by week or by month. Then, you can use any of a variety tools to manage content scheduling and delivery.

Content marketing tools will help you plot topics ahead of time, with dates and delivery charted out by month. However, few tools can help you determine what your audience really want to read about.

Knowing what your customers want to read is the tricky part. You can schedule to your heart’s content, but without topics your readers care about, it will probably be a wasted effort. Here are some ways to understand your readers and give them what they want.

(more…)

Tags: | Posted in Blog, Content Marketing, Marketing
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3 Steps to Ensure Your Content Boosts the Bottom Line

by Melissa Mannozzi  ||  

Commit to delivering satisfaction, offer quality craftsmanship, and build trust. That’s all you need to see results in the bottom line… right? But what about content production? These days, we need to produce content just to get noticed. Without market awareness, there is no bottom line.

Whether B2B or B2C, the goal is to generate leads with strong headlines, compelling blog posts and clear web copy. If your content isn’t generating traffic and converting leads, there will be little movement in the bottom line. Prospects need to find you in a sea of search results. When they do, you need to offer them valuable content, advice and insight. Doing so will build your audience, convert them to leads, and lead to more sales.

(more…)

| Posted in Blog, Content Marketing
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Keep Your White Papers out of the Black Hole

by Travis Heermann  ||   No Comments

And by “black hole”, I mean the Recycle Bin.

Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience.

Yes, the audience is potential clients, and yes, the white paper’s main purpose is to establish credibility/authority. However, to generate leads, the white paper must offer value, walking the fine line between 25-page sales brochure and educational document. The white paper works best when it gives something of real value to prospects, something they need to know, or can use right now.
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| Posted in Blog, Content Marketing, Marketing, Writing
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The Gift Economy and Blogging

by Guest  ||   No Comments

Guest post by: Veronica Clyde

Seth Godin, one of the Internet’s greatest thinkers, says that we are entering a ‘gift economy.’ A gift economy is basically a “you scratch my back, I’ll scratch yours” approach to business espoused by marketing gurus like Tony Robbins. This approach works because people end up remembering you and what you stand for based on the quality of the product you gave away for free.

To profit from the gift economy mentality, businesses should create different types of free giveaway items and consider the expense of doing so as part of the marketing budget. The heart and soul of any business are its clients. The best way to reach clients is through products and services that appeal to them.

(more…)

Tags: , , | Posted in Blogs, Content Marketing, Online Marketing

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Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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Industry: Creative agency | Services: Website content

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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Lee Angus, Legacy Alliance
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Howard Levy, Red Rooster Group
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Barbara Centrella, children’s author
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Larissa Nycz Montecullo, Tribecca Designs
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Arianne Andrusco, NewYork-Presbyterian
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Industry: Media | Services: Marketing strategy, marketing materials

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Industry: Media | Services: Marketing strategy, marketing materials

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Industry: Healthcare | Services: Employee newsletters, corporate communications

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Gerald Pennington, Stryker Spine Global Marketing
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Industry: Security & Investigations | Services: Corporate communications, press releases

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Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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Industry: Creative agency | Services: Website content, copyediting

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