Direct Marketing

Guest Willie Pena

Tips and Strategies to Maximize B2B Email Marketing Effectiveness

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Done right, B2B email marketing can close elusive sales, enhance relationships with current customers, or land and convert that difficult prospect. Done poorly, they can do the opposite: turn off current and potential customers, causing them to close and delete the message.

Those whose emails frequently succumb to the “delete” key often forget that “relationship” is the main focus of any marketing email. Customers must be wooed; their interests must be addressed; and promotions must be tailored in tone and content so as not to seem phony and generic.

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Tags: , | Posted in Direct Marketing, Email Marketing
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It’s Not Who You Know…It’s What You Know About Your Audience

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How knowing the demographics of your audience can be the key
to a successful marketing campaign

Guest post by: Paul M. Moore

While no one likes to be stereotyped, knowing your audience demographic can be critical to a successful marketing campaign. Knowing your audience allows you to tailor your message and offerings to resonate with them and improve your chances of a successful campaign.

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Tags: , | Posted in Audience, Direct Marketing
Guest Author Brian Morris

The 10 Commandments of Direct-Mail Marketing

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Guest post by: Brian Morris

Want to be better with direct-mail marketing and achieve the kind of return on investment that competitors will envy? Religiously adhere to the following 10 commandments of direct-mail marketing.

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Tags: , | Posted in Blog, Business Development, Direct Marketing, Marketing
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10 Costly Mistakes Direct Mail Marketers Make and How to Avoid Them

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Guest post by: Alison Parcell

Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns carefully.

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Tags: , | Posted in Direct Marketing, Marketing
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Be a Direct Mail Superstar! Here’s How

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Guest post by: Sheila Dillon

Gone are the days when direct mail was seen as the distant cousin of more common advertising or promotional platforms, like print and broadcast media. Direct marketing experts have done a great job of professionalizing the industry, removing clutter and misleading pieces from the equation. But here’s the thing: you can make their direct mail marketing success your own, not only through tested tools like digging through social demographics, but also with these simple tips and techniques.
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Tags: | Posted in Direct Marketing

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Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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What our clients have to say:

Howard Levy

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”

 

Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

Market It Write
2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

Samuel Vinicur

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”

 

Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

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Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting

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Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”  

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Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

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Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

Market It Write
2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

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George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

Market It Write
2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

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Albert Barette

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Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

Market It Write
2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

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Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

Market It Write
2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

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“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”

 

Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

Market It Write
2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

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Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

Market It Write
2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”  

Larissa Nycz Montecullo

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”

 

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

Market It Write
2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

Arianne Andrusco

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"

 

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

Market It Write
2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  
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