Email Marketing

Time to Stop Sending Email Newsletters?

by Deidre Rienzo  ||   2 Comments

Email newsletters are like iPods. Everybody has one. But remember the old days? When you used to get real, paper newsletters in the mail? They’ve virtually disappeared, replaced by their e-counterparts. As it gets more difficult to stand out amidst email clutter, might it be possible to stand out by returning to an old favorite?

Brands are reverting back everywhere we look.
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Tags: , | Posted in Direct Marketing, Email Marketing

8 Tips for Value-Packed Newsletters

by Deidre Rienzo  ||   2 Comments

When you’re flipping through TV channels, value makes you stop and watch something. Entertainment value, learning value, interest value… and this value-meter is personal to you.

Your newsletter needs personal value, too. Value encourages the recipient to stop and read. You might be sending a newsletter to 100,000 people, but it’s time to stop worrying if everyone will open it. What you should worry about is if Mary will open it. Will Bob? Will Jim? Without appealing to individuals, your newsletter will only add to the clutter.

These eight tips can help pack your newsletter with value so that it stands out:

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Tags: , , | Posted in Email Marketing

6 Ways to Grow Your Mailing List

by Deidre Rienzo  ||   No Comments

We all have email fatigue. People are far less likely to sign up for your email newsletter today than five years ago, simply because the thrill has worn off. Sorry, but it’s true.

Does this mean email marketing doesn’t work? Should we give up on building our subscriber lists?

Of course not. Email marketing is still one of the most effective tools for engaging customers. We just have to pay extra attention to the appeal factor. When people have an inbox full of messages, how can we make them say, “I need one more”?

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Tags: , , | Posted in Email Marketing, Marketing

Living Dangerously with your Email Marketing?

by Deidre Rienzo  ||   1 Comment

Constant Contact. My Emma. AWeber. iContact.

Email marketing services like these can be a business owner’s biggest ally. Not using one of them? Big mistake.

Are you still bcc’ing your customer communications? Or using an outdated application to send your messages? If so, you’re in the danger zone. This practice may cost you in more ways than you know.

Today I’m going to share why it’s beneficial, crucial even, to use an email marketing service for your customer communications:

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Tags: , | Posted in Email Marketing

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

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Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

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Industry: Sports marketing   |   Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

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Industry: Sports marketing   |   Services: Website content, marketing support

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2015-04-25T18:50:56-04:00

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Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

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2015-04-25T18:49:31-04:00

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2015-04-25T18:47:41-04:00

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Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

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Industry: Creative agency   |   Services: Website content

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2015-04-25T18:50:35-04:00

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Industry: Creative agency   |   Services: Website content

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Industry: Media   |   Services: Marketing strategy, marketing materials

Market It Write
2015-04-25T18:47:19-04:00

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Industry: Media   |   Services: Marketing strategy, marketing materials

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Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

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2015-04-25T18:48:07-04:00

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Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

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Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

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Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

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Industry: Professional services   |   Services: Website content

Market It Write
2015-04-25T18:49:53-04:00

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Industry: Professional services   |   Services: Website content

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2015-04-25T18:52:18-04:00

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Industry: Healthcare   |   Services: Employee newsletters, corporate communications

Market It Write
2015-04-25T18:49:09-04:00

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Market It Write
2015-04-25T18:45:55-04:00

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Industry: Professional services   |   Services: Corporate communication

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2015-04-25T18:51:21-04:00

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Industry: Security & Investigations   |   Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

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