Keyword Research

Back to Basics: Keyword Research

by Randy Duermyer  ||   No Comments

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Keyword research is an important foundation for a number of marketing channels, not just search engine marketing. Knowing which keywords to target is important for content marketing and social media marketing as well.

Unfortunately, too many marketers and D-I-Yers either overlook keyword research altogether or do an inadequate job of researching keywords.

Planning, writing and publishing content that’s based on inadequate research is a recipe for failure and ‘do-overs.’ This post looks at how effective keyword research can boost your brand’s visibility online.

Keyword Research, Search and Content Marketing

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Which Came First: The Keyword or the Content?

by Deidre Rienzo  ||   5 Comments

When you build a house, you start with a foundation. When you build content for your website, you need a foundation, too. This foundation is made of keywords.

Before you create your website copy, you need to know which keywords and phrases your prospects are searching for (that best describe your business) so you can use them throughout your site. This will help your website show up in Google’s search results when people search for these particular terms, boosting your organic (non-paid) search engine rankings (SEO).

Web-savvy writers can focus website content on your important keywords, but if these keywords aren’t realistic and accurate, you’re wasting time and money.

(more…)

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Keyword Research, Search and Content Marketing

by Randy Duermyer  ||   3 Comments

When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program.

Content marketing involves providing the information your targeted prospects crave – usually for free. By providing expertise, you build trust over time. When your prospects reach the point where they are ready to do business, they come to you and not to your competitors. Content marketing is all about pulling your prospects in and building trust. (more…)

Tags: , , | Posted in Content Marketing, Keyword Research, Marketing, Online Marketing, Search Marketing

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