Marketing

8 Tips for Value-Packed Newsletters

by Deidre Rienzo  ||   2 Comments

When you’re flipping through TV channels, value makes you stop and watch something. Entertainment value, learning value, interest value… and this value-meter is personal to you.

Your newsletter needs personal value, too. Value encourages the recipient to stop and read. You might be sending a newsletter to 100,000 people, but it’s time to stop worrying if everyone will open it. What you should worry about is if Mary will open it. Will Bob? Will Jim? Without appealing to individuals, your newsletter will only add to the clutter.

These eight tips can help pack your newsletter with value so that it stands out:

(more…)

Tags: , , | Posted in Email Marketing

10 Tips for Click-Worthy Subject Lines: Do yours Stink?

by Deidre Rienzo  ||   No Comments

It doesn’t matter if your blog post or newsletter is literary gold. With a crummy subject line, people won’t read the message you’ve painstakingly crafted.

In today’s environment of digital mania, less patience and  overstretched schedules, you need to show your reader that clicking and reading is worth her time. Conveying that value in a handful of words takes thought, time and practice.

Write better subject lines with these tips:

(more…)

Tags: , , , | Posted in Blogs, Communication
Image for 6 Steps to Maximize Your Content

6 Steps to Maximize your Content

by Deidre Rienzo  ||   No Comments

What if running one mile could give you the health benefits of running 10? Without the pain, time or hard work? Sadly, you can’t do this with running, but you can achieve similar results with your marketing content.

When you write a useful, insightful marketing piece like a newsletter or a blog post, give it the exposure it deserves. Put all of your marketing tools to work to showcase your content. Here’s how, step-by-step:

(more…)

Tags: , | Posted in Content Marketing, Marketing, Online Marketing

Is DIY Marketing Right for You?

by Mistina Picciano  ||   No Comments

If you work in a firm that doesn’t have a dedicated marketing department, you’ve likely wrestled with the decision of whether or not to hire outside help. And you’ve probably considered the usual pros and cons.

PROS

  • We can focus on our core business.
  • Additional help will improve our marketing consistency.
  • We’ll get expert advice from experienced professionals.

CONS

  • No one knows our business like we do.
  • We’ll still have to manage the process.
  • We don’t have the budget.

A Parable in Painting

(more…)

Tags: , , | Posted in Marketing

Are You Marketing in a Vacuum?

by Mistina Picciano  ||   No Comments

Yesterday, driving to a client meeting, I saw a car in one of those promotional wrappers. This one caught my eye not only because of the bright red color, but also because it was advertising a home goods store where I used to shop.

The store in my hometown had closed, and I feared they had gone out of business. The cute red car let me know they were still selling their beautiful, affordable housewares.

Two minutes online, and I found out they have a new location 10 minutes away (although they’re relocating again).

This is proof that marketing works, right?
(more…)

Tags: , , | Posted in Business Development, Marketing

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

What our clients have to say:

0
0
Market It Write

Hiroto Takagi

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.

 

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

Market It Write
2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

Market It Write