You’ve made the effort of writing a guest post, placing an ad, or adding your promotion to a partner’s site. Then you link this useful marketing piece – to your home page.
Uh-oh.
Marketing
Your Blog: Useful Tool or Time Waster?
Yes, content is king. But creating content for content’s sake doesn’t serve your business. So if you’ve got a security company, but you’re blogging tips on beating the recession, where’s the connection? Unless the blog supports your business, it’s wasted effort. My suggestion: revamp or recoil.
Writing to meet a content quota isn’t the point. The information needs to be relevant, engaging, and serve a purpose. Today, let’s look at ways to ensure your blog supports your business. An effective blog should:
6 Ways to Grow Your Mailing List
We all have email fatigue. People are far less likely to sign up for your email newsletter today than five years ago, simply because the thrill has worn off. Sorry, but it’s true.
Does this mean email marketing doesn’t work? Should we give up on building our subscriber lists?
Of course not. Email marketing is still one of the most effective tools for engaging customers. We just have to pay extra attention to the appeal factor. When people have an inbox full of messages, how can we make them say, “I need one more”?
Living Dangerously with your Email Marketing?
Constant Contact. My Emma. AWeber. iContact.
Email marketing services like these can be a business owner’s biggest ally. Not using one of them? Big mistake.
Are you still bcc’ing your customer communications? Or using an outdated application to send your messages? If so, you’re in the danger zone. This practice may cost you in more ways than you know.
Today I’m going to share why it’s beneficial, crucial even, to use an email marketing service for your customer communications:
Which Came First: The Keyword or the Content?
When you build a house, you start with a foundation. When you build content for your website, you need a foundation, too. This foundation is made of keywords.
Before you create your website copy, you need to know which keywords and phrases your prospects are searching for (that best describe your business) so you can use them throughout your site. This will help your website show up in Google’s search results when people search for these particular terms, boosting your organic (non-paid) search engine rankings (SEO).
Web-savvy writers can focus website content on your important keywords, but if these keywords aren’t realistic and accurate, you’re wasting time and money.
Latest from the blog:
Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
Read the Article »
