Marketing

7 Attention-Grabbing Words for the 21st Century

by Travis Heermann  ||   No Comments

Culture evolves and language evolves with it. Words that worked in 1950 will not necessarily work in the 21st century. The following list of words seize the attention of your audience–whether your audience is sales prospects, potential donors, or voters–and elicit powerful internal responses with American audiences. In the direction our culture is evolving, these words will hold up for decades to come.
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17 Crucial Things You Must Know for Social Media Success

by Randy Duermyer  ||   8 Comments

Here are what I consider to be 17 crucial things you should know to help you get social media right and stand out in the crowd.

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10 More Ways for Businesses to Use LinkedIn

by Randy Duermyer  ||   No Comments

In this guest post by Guy Kawasaki on the LinkedIn blog, he points out that now over twelve million small-business people are on LinkedIn, which is roughly 20 percent of its total user base.

The new post is a follow-on to his original post, Ten Ways to Use LinkedIn, now expanded to 13, which he wrote back in early 2007. (Seems like centuries ago, doesn’t it?)

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Sneaky Subscriptions

by Mistina Picciano  ||   No Comments

Several weeks ago, one of the local papers recently began showing up on our driveway every Saturday and Sunday. This mysterious subscription was a nuisance. My husband and I both get our news electronically. These papers were more fodder for the recycling bin. Since we hadn’t subscribed, we didn’t bother canceling. Surely, one of our neighbors was missing her subscription, and the problem would go away. Right?

Well, yes, it did eventually go away. But not before raising some interesting issues about ethical marketing practices. (more…)

Image for What the Ancient Greeks Knew About Marketing Persuasion

What the Ancient Greeks Knew about Marketing

by Travis Heermann  ||   No Comments

At its essence, marketing is a form of persuasion used to convince the audience to “buy” something, whether they’re buying a product, or a service, or an idea, or ideology. Selling anything requires persuasion, and persuasion is both science and art.

The ancient Greeks developed persuasion and argument into a science and an art, beginning with Socrates and Aristotle. These ancient thinkers and their students created an entire school of thought around methods of persuasion, focusing on three concepts, all of which are necessary for effective persuasion (i.e., marketing).
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Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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Lucien Harriot

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."

 

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

Market It Write
2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  

Market It Write