Marketing

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3 Steps to Ensure Your Content Boosts the Bottom Line

by Melissa Mannozzi  ||  

Commit to delivering satisfaction, offer quality craftsmanship, and build trust. That’s all you need to see results in the bottom line… right? But what about content production? These days, we need to produce content just to get noticed. Without market awareness, there is no bottom line.

Whether B2B or B2C, the goal is to generate leads with strong headlines, compelling blog posts and clear web copy. If your content isn’t generating traffic and converting leads, there will be little movement in the bottom line. Prospects need to find you in a sea of search results. When they do, you need to offer them valuable content, advice and insight. Doing so will build your audience, convert them to leads, and lead to more sales.

(more…)

| Posted in Blog, Content Marketing
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Using Social Media to Attract and Keep Customers (Part II)

by Melissa Mannozzi  ||   No Comments
Read part I of this two-part series                                                                    

If you’re like most small businesses, marketing dollars can be tight. Investing in an expensive, heavy-hitting traditional marketing campaign could set you back before you even get started. Sure, your customers need to be aware of your products and services, but who are they, where are they, and what’s the best way to communicate with them? That’s why you need to start with a marketing strategy.
(more…)

Tags: | Posted in Marketing, Social Media Marketing

Get ‘Smart’ With Email Marketing

by Melissa Mannozzi  ||   No Comments

Walk into any restaurant these days, and what do you see? Groups of people sitting in a booth or at a table, all eyes shifted down, staring at their smartphones instead of talking to the people in front of them. Most of us have been “that person” at one time or another.

In this day and age, smartphones and tablets cannot be ignored. A few years ago, the vast majority of people read their emails from a computer, but more and more of us are using our mobile devices to access the Internet for just about anything – from reading email and blogs to shopping… and of, course, updating Facebook, Twitter and Instagram.

Mobile marketing statistics comparing over seven years of internet usage for the U.S. show that we now spend 51% percent of our online time on mobile devices, while desktop usage is 42%. On average, we check our smartphones 150 times per day!
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Tags: , | Posted in Email Marketing, Marketing, Mobile Marketing

Lunch and Learn Part 4: Planning Your Newsletter

by Mistina Picciano  ||   No Comments

This is the fourth installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 4, I talk about key decisions you need to make before publishing your newsletter, including: (more…)

Tags: , | Posted in Email Marketing, Newsletter Marketing, Videos

Using Social Media to Attract and Keep Customers (Part I)

by Melissa Mannozzi  ||   No Comments

These days nearly everyone is on Facebook, Twitter, Pinterest or some other social media platform. There’s no doubt that the numbers speak for themselves. According to Jeffbullas.com, there are now nearly 7.2 billion people on the planet, and 2.1 billion of them have social media accounts.

Depending on your industry and market, you may need to rethink whether or not your marketing strategy should include social media. (more…)

Tags: , | Posted in Marketing, Social Media Marketing

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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Arianne Andrusco

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"

 

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

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2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

Market It Write