This is the third installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 3, I talk about planning for production of your newsletters, and cover some important issues, such as: (more…)
Marketing
Lunch and Learn 2: Using Newsletters to Meet Your Business Goals
This is the second installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 2, I explain what you need to think about before you dive into a newsletter marketing campaign to make it a great situation for everyone, like: (more…)
Lunch and Learn 1: How Newsletters Can Help Your Business
This is the first installment of a multi-part series on newsletter marketing from a recent Lunch and Learn session. In Part 1, I explain why you need a newsletter and outline some of the key benefits newsletter marketing has to offer, like: (more…)
Email Marketing: Why It Works and When It Doesn’t
Guest post by: Ken Moorhead
As any digital marketer knows, Email marketing is tough to master. Some people consider it an outdated form of outreach, while other people abuse it to the point of alienating their customers. It’s no surprise that people aren’t always seeing the results they want – and much of their trouble stems from one dominant misconception.
The key to launching a powerhouse email marketing program is understanding that people scan their emails instead of fully reading them. This is the challenge then for the modern marketer: to capture the attention of people looking for information who don’t want to wait to get it.
6 Tips for Effective Email Subject Lines
Guest post by: John Childs
Email marketing may be one of the most effective ways to keep your business top of mind. But many marketers go crazy with certain aspects of email marketing and actually destroy relationships they should be nurturing. Instead of viewing subscribers as potential clients and real people, they see them as dollars and cents.
Applying some common-sense best practices can go a long way to boosting your email open rate and getting your messages read.
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Website Traffic and SEO
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