Marketing

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Keep Your White Papers out of the Black Hole

by Travis Heermann  ||   No Comments

And by “black hole”, I mean the Recycle Bin.

Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience.

Yes, the audience is potential clients, and yes, the white paper’s main purpose is to establish credibility/authority. However, to generate leads, the white paper must offer value, walking the fine line between 25-page sales brochure and educational document. The white paper works best when it gives something of real value to prospects, something they need to know, or can use right now.
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| Posted in Blog, Content Marketing, Marketing, Writing

Build a Better Newsletter in 9 Weeks

by Mistina Picciano  ||   No Comments

newsletter-nirvana-1098576_15247527-161x227Despite an abundance of newsletters that are bad, boring or both, newsletters are still an important marketing tool for several reasons:

  • They go directly to your audience.
  • They keep your organization top of mind.
  • They can be retrieved and read by subscribers at their convenience.
  • When passed along to others, they act as a personal recommendation – an invaluable form of word-of-mouth advertising.

If you want to try newsletter marketing on your own, you’ll definitely want to check out Market it Write’s new learning series, Achieving Newsletter Nirvana.

The series consists of nine weekly emails that cover what you need to know to start and manage a successful newsletter campaign – or revitalize one that’s not working,

Learn more and sign up today. There’s no cost or obligation and you can opt out at any time.

Tags: , | Posted in Newsletter Marketing
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10 Costly Mistakes Direct Mail Marketers Make and How to Avoid Them

by Guest  ||   1 Comment

Guest post by: Alison Parcell

Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns carefully.

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Tags: , | Posted in Direct Marketing, Marketing

Four Things to Consider When Your Marketing Doesn’t Work

by Guest  ||   No Comments

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Guest post by: Dave Thomas

As a marketer, your goal is to get your copy, promotions and – most importantly – your message in front of countless eyes.

So, what do you do when that message appears to be going nowhere fast? Do you panic? Do you scrub Plan A to move on to Plan B?

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Tags: | Posted in Marketing

7 Ways Blogging Can Help Your Business

by Guest  ||   No Comments

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Guest post by: Tracey Bauer

In an age where the economy is lean and people are constantly glued to mobile devices, tablets and laptops, how can you get them to notice your business? Blogging. Corporate blogging has numerous advantages; let’s take a peek at seven reasons why your company needs a blog.

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Tags: | Posted in Blogs

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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Industry: Sports marketing   |   Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

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