Guest post by: Rachel Hyun Kim
Email marketing is an efficient way to reach out to a large audience, giving marketers the means to send messages to hundreds or thousands of leads. When done properly, an email campaign can inform of upcoming products, events or updates about the company. But if handled poorly, an email marketing campaign can have a negative impact on the business.
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Content marketing relies on providing information (content) that solves problems and builds trust with prospects and existing customers alike.
While you’ll find an ever-growing number of definitions of content marketing as its popularity expands, Junta 42 offers one of the most succinct:
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”
The marketing technique and driving profitable customer action require no further explanation. But other parts of the definition deserve a closer look.
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If you haven’t jumped into the crazy world of social media yet, or if you just don’t think you’re getting it quite right, it can pay to take a look at your goals.
While the major players have changed slightly, social media marketing is still in a growth stage. As part of an overall marketing strategy, social media can help build on what you’re doing to make your online presence even stronger with greater reach.
This post gives you a summary of 17 things about social media marketing that can help get you on track.
I’s not a stretch to see how effective search engine marketing can play a very large role in the amount of traffic coming to your website or blog. Recent statistics show that more than 63,000 Google searches are conducted every second. And that’s just Google search.
Traffic may come to your site in two different ways through search:
Online marketing has really blossomed into something of a behemoth over the past few years. Recognized as perhaps the most cost effective marketing channel on the planet with the greatest reach, everyone wants to jump into the pool. The real problem is many who do so don’t give their online marketing efforts enough thought. Instead, they see the latest fashionable outlet, put a stake in the ground, and wait for customers to beat down the door.
As part of our Back to Basics Friday series, here’s a look at how you might sharpen your online marketing focus to rise to greater heights. Consider it a stepping stone intended only to stimulate thought.
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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