Marketing

Back to Basics: Marketing

by Randy Duermyer  ||   No Comments

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As the year draws to a close, most business owners start thinking about how they can grow in the year ahead. One great way to do that is to look at your marketing efforts over the past year to see what worked and what didn’t.

Were your marketing efforts spot on for 2011 or not? Can your results be improved by revisiting the basics of effective marketing? Are you considering rolling out a new product or service in the year ahead?

Here are 10 basic tips that can help get your marketing on track and help you start planning for the year ahead.

10 Things Every Business Owner Should Know about Marketing

Tags: , | Posted in Marketing

Back to Basics: Keyword Research

by Randy Duermyer  ||   No Comments

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Keyword research is an important foundation for a number of marketing channels, not just search engine marketing. Knowing which keywords to target is important for content marketing and social media marketing as well.

Unfortunately, too many marketers and D-I-Yers either overlook keyword research altogether or do an inadequate job of researching keywords.

Planning, writing and publishing content that’s based on inadequate research is a recipe for failure and ‘do-overs.’ This post looks at how effective keyword research can boost your brand’s visibility online.

Keyword Research, Search and Content Marketing

Tags: , | Posted in Keyword Research
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Back to Basics: Direct Marketing

by Randy Duermyer  ||   No Comments

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Direct marketing campaigns are still effective – especially when used with other marketing tools as part of an integrated, multi-channel marketing strategy.

There are some basics to getting the most out of a direct marketing campaign. Without them, you’re probably just going to waste time and money, and you run the risk of turning off your prospects.

This post will give you some ideas on the critical elements that must be included in direct marketing campaigns to make them successful.

7 Critical Elements in Direct Marketing Campaigns

Tags: , | Posted in Direct Marketing
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Back to Basics: Email Marketing

by Randy Duermyer  ||   No Comments

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Some marketers have given up and abandoned email marketing as a viable tool for building their business, crying, “Email marketing doesn’t work anymore.” Others simply believe that reaching out to prospects by email is tantamount to spam.

Our experience has been that email marketing most certainly does work, and if you follow certain guidelines, you won’t be seen as a spammer.

Here are some basics on using email as part of your online marketing efforts and how you can get started or just get back on track.

Email Marketing Basics

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Getting Back to Basics: Blogs

by Randy Duermyer  ||   No Comments

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Are you still on the fence about a blog? Maybe you haven’t made up your mind if a blog will be useful to you. Or, maybe you have a blog but it doesn’t seem to be working the way you thought it would. Sometimes, getting back to basics can help.

Blogs can provide greater visibility within your industry, help position you, your company or organization as a thought leader in your field, and generate speaking opportunities.

But, like anything else in the digital marketing arena, blogs have their downsides too.

Here’s a look at the basics of blogs and blogging, why they work and what you’ll want to watch out for if you have a blog or are planning to use one for marketing purposes.

Blogs and Blog Marketing

| Posted in Blogs

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

What our clients have to say:

Hiroto Takagi

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Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

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Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

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2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

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Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

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2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

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Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

Market It Write
2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

Market It Write
2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

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2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

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Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

Market It Write
2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

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Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

Market It Write
2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

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Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

Market It Write
2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

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Industry: Creative agency   |   Services: Website content, copyediting

Market It Write
2015-04-25T18:51:53-04:00

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Industry: Creative agency   |   Services: Website content, copyediting

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

Market It Write
2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

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Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

Market It Write
2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

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Industry: Media   |   Services: Marketing strategy, marketing materials

Market It Write
2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

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Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

Market It Write
2015-04-25T18:47:41-04:00

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Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

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Industry: Security & Investigations   |   Services: Corporate communications, press releases

Market It Write
2015-04-25T18:48:35-04:00

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Industry: Security & Investigations   |   Services: Corporate communications, press releases

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