If you’re like most small businesses, marketing dollars can be tight. Investing in an expensive, heavy-hitting traditional marketing campaign could set you back before you even get started. Sure, your customers need to be aware of your products and services, but who are they, where are they, and what’s the best way to communicate with them? That’s why you need to start with a marketing strategy.
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These days nearly everyone is on Facebook, Twitter, Pinterest or some other social media platform. There’s no doubt that the numbers speak for themselves. According to Jeffbullas.com, there are now nearly 7.2 billion people on the planet, and 2.1 billion of them have social media accounts.
Depending on your industry and market, you may need to rethink whether or not your marketing strategy should include social media. (more…)
Guest post by: Tracey Bauer
In an age where the economy is lean and people are constantly glued to mobile devices, tablets and laptops, how can you get them to notice your business? Blogging. Corporate blogging has numerous advantages; let’s take a peek at seven reasons why your company needs a blog.
Guest post by: Veronica Clyde
Seth Godin, one of the Internet’s greatest thinkers, says that we are entering a ‘gift economy.’ A gift economy is basically a “you scratch my back, I’ll scratch yours” approach to business espoused by marketing gurus like Tony Robbins. This approach works because people end up remembering you and what you stand for based on the quality of the product you gave away for free.
To profit from the gift economy mentality, businesses should create different types of free giveaway items and consider the expense of doing so as part of the marketing budget. The heart and soul of any business are its clients. The best way to reach clients is through products and services that appeal to them.
Guest post by: Carlina Yepinski
When you run a blog day in and day out, it can become difficult to come up with fresh, new content. Writing can feel like a chore. You can run out of ideas, and you can lose your motivation for finding them.
Blogging block can cripple even the most seasoned bloggers. However, it doesn’t have to be the end of your blog. You can beat the block and come up with interesting new content. Four ways to beat blogger’s block are:
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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