Social Media Marketing

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Your Blog: Useful Tool or Time Waster?

by Deidre Rienzo  ||   No Comments

Yes, content is king. But creating content for content’s sake doesn’t serve your business. So if you’ve got a security company, but you’re blogging tips on beating the recession, where’s the connection? Unless the blog supports your business, it’s wasted effort. My suggestion: revamp or recoil.

Writing to meet a content quota isn’t the point. The information needs to be relevant, engaging, and serve a purpose. Today, let’s look at ways to ensure your blog supports your business. An effective blog should:

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17 Crucial Things You Must Know for Social Media Success

by Randy Duermyer  ||   8 Comments

Here are what I consider to be 17 crucial things you should know to help you get social media right and stand out in the crowd.

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10 More Ways for Businesses to Use LinkedIn

by Randy Duermyer  ||   No Comments

In this guest post by Guy Kawasaki on the LinkedIn blog, he points out that now over twelve million small-business people are on LinkedIn, which is roughly 20 percent of its total user base.

The new post is a follow-on to his original post, Ten Ways to Use LinkedIn, now expanded to 13, which he wrote back in early 2007. (Seems like centuries ago, doesn’t it?)

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How Not to Personalize Online Marketing

by Mistina Picciano  ||   No Comments

Please don’t misunderstand my title. I’m in favor of customizing the audience’s online marketing experience. Just ask any of our clients. We always recommend ways to tailor content to the specific needs and interests of their target market.

What we don’t advocate, however, is insulting the audience‘s intelligence in the process. (more…)

Blogging Tips from the Noveling Front

by Mistina Picciano  ||   No Comments

It’s November 5, which means a select few of you (probably those who consider sleep and hygiene nice, but optional) are giddy from the heady, early throes of cranking out 50,000 words in just 30 days. Yep, it’s National Novel Writing Month, or NaNoWriMo, and I, too, have joined more than 100,000 participants in rearranging my priorities to focus on writing until 11:59:59 p.m. on November 30, or 50,000 words, whichever comes first.

My novel is shaping up slowly. At the time of this writing, I’m not quite 1,600 words in. But the process has made me think about writing, both as career and avocation, in a different light. Specifically, it’s got me thinking about blogging.

So far, three painful writing stints over the last four days have reminded me of the following lessons that apply equally to blogging, one of my personal marketing goals for the months ahead:

  • You have to write to become a better writer. You can only read so many books on technique or examples of excellent blog posts. At the end of the day, the only way to become a better blogger is to put fingers to keyboard and do it.
  • You’ll write a lot of garbage. Just because you’ve written 20 blog posts doesn’t mean that they’re all fit for public consumption. The same goes for novels. (In fact, I’d sooner throw myself in front of a bus than think that anyone might actually read my previous NaNoWriMo manuscripts.) At the same time, your posts don’t have to be perfect, either. Part of the blogging process is watching your blog evolve as you start to discover your personal voice and style.
  • You have to listen. In noveling, you listen to the still, small voices of your characters as they claw their way into existence. With blogging, you listen to everything from the ponytailed barista at Starbucks to those three loyal readers who routinely revisit and even comment on your blog. If you view writing as your personal soapbox, prepare to be ignored.
  • You have to persevere. If you’re serious about writing, whether it’s a novel or a blog, you have to overcome resistance. Writing is hard work. It’s like going to the gym. Regular workouts (or writing sessions) will make you stronger or improve your conditioning, but you have to keep up the effort. And something more fun will try to tempt you away from that next workout. Don’t give in.

I still have 25 days and more than 48,000 words to go with the novel—and hopefully quite a bit more with this blog. I’m sure many more lessons await in the weeks ahead.

What’s your best blogging advice? Or noveling advice? I’ll need all the help I can get to cross the 50,000 word mark.

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

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Gerald Pennington

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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”  

Stephen May

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”  

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Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”  

Arianne Andrusco

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"

 

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

Market It Write
2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

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George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

Market It Write
2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”  

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Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

Market It Write
2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

Albert Barette

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Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

Market It Write
2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

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“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”

 

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

Market It Write
2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

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Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

Market It Write
2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

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Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

Market It Write
2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”  

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Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

Market It Write
2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

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Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

Market It Write
2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”  

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Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

Market It Write
2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  

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Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

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Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

Market It Write
2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  
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