Guest post by: Rachel Hyun Kim
Email marketing is an efficient way to reach out to a large audience, giving marketers the means to send messages to hundreds or thousands of leads. When done properly, an email campaign can inform of upcoming products, events or updates about the company. But if handled poorly, an email marketing campaign can have a negative impact on the business.
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Has the quality of writing gotten worse over the past century or so? How about over the past 5 years or so with the popularity of texting and tweeting?
Linguistic studies at various years in the 20th century and today reveal some surprising facts about the way college students have used English in previous decades. As college graduates enter the work force, employers quickly discover the level of their writing abilities – or lack thereof.
To make your best impression for any form of media, you have to target the needs of consumers of that media. In other words, if you want to recycle your print copy to act as website content, don’t do it.
At least not without making the necessary adjustments so your copy can be consumed easily by a web audience.
The key to writing online copy that’s as powerful as print copy lies in knowing the difference. Here’s a look at the basics of how your online copy should differ from print copy – and why.
Content marketing relies on providing information (content) that solves problems and builds trust with prospects and existing customers alike.
While you’ll find an ever-growing number of definitions of content marketing as its popularity expands, Junta 42 offers one of the most succinct:
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”
The marketing technique and driving profitable customer action require no further explanation. But other parts of the definition deserve a closer look.
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If you haven’t jumped into the crazy world of social media yet, or if you just don’t think you’re getting it quite right, it can pay to take a look at your goals.
While the major players have changed slightly, social media marketing is still in a growth stage. As part of an overall marketing strategy, social media can help build on what you’re doing to make your online presence even stronger with greater reach.
This post gives you a summary of 17 things about social media marketing that can help get you on track.
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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