I’s not a stretch to see how effective search engine marketing can play a very large role in the amount of traffic coming to your website or blog. Recent statistics show that more than 63,000 Google searches are conducted every second. And that’s just Google search.
Traffic may come to your site in two different ways through search:
Online marketing has really blossomed into something of a behemoth over the past few years. Recognized as perhaps the most cost effective marketing channel on the planet with the greatest reach, everyone wants to jump into the pool. The real problem is many who do so don’t give their online marketing efforts enough thought. Instead, they see the latest fashionable outlet, put a stake in the ground, and wait for customers to beat down the door.
As part of our Back to Basics Friday series, here’s a look at how you might sharpen your online marketing focus to rise to greater heights. Consider it a stepping stone intended only to stimulate thought.
As the year draws to a close, most business owners start thinking about how they can grow in the year ahead. One great way to do that is to look at your marketing efforts over the past year to see what worked and what didn’t.
Were your marketing efforts spot on for 2011 or not? Can your results be improved by revisiting the basics of effective marketing? Are you considering rolling out a new product or service in the year ahead?
Here are 10 basic tips that can help get your marketing on track and help you start planning for the year ahead.
Keyword research is an important foundation for a number of marketing channels, not just search engine marketing. Knowing which keywords to target is important for content marketing and social media marketing as well.
Unfortunately, too many marketers and D-I-Yers either overlook keyword research altogether or do an inadequate job of researching keywords.
Planning, writing and publishing content that’s based on inadequate research is a recipe for failure and ‘do-overs.’ This post looks at how effective keyword research can boost your brand’s visibility online.
Direct marketing campaigns are still effective – especially when used with other marketing tools as part of an integrated, multi-channel marketing strategy.
There are some basics to getting the most out of a direct marketing campaign. Without them, you’re probably just going to waste time and money, and you run the risk of turning off your prospects.
This post will give you some ideas on the critical elements that must be included in direct marketing campaigns to make them successful.
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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