This post by Jane Genova on IndieReader.com talks about the growth of the market for ebooks and what it may mean for those of us who love the appeal of a well-designed book cover.
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Is Content Marketing Right for You?
Content marketing has received a lot of attention over the past few years as a particularly effective method for reaching prospects, generating leads and retaining customers.
Content marketing relies on providing information that solves problems and builds trust with prospects and existing customers alike. It’s being used by some of the largest marketing organizations in the world, including P&G, Microsoft and Cisco Systems. It’s also being used (or considered) by small businesses and one-person shops around the globe.
Why? Because a well executed content marketing program can improve lead generation, revenue growth, and customer retention.
9 Tips for a Successful Bait Piece
Want to show prospects you’re the real deal? Use a bait piece. A bait piece is a giveaway that entices prospects to share their information with you because, in turn, they receive something of value.
A bait piece can help you make an excellent first impression—but only if you do it right.
In a recent post, I talked about why you need a bait piece, and shared some examples of good ones. Today, I’m giving you the dos and don’ts: (more…)
Want More Newsletter Subscribers? Use a Bait Piece
In content marketing, a bait piece is a free, useful resource that gives prospects a taste of your expertise, and brings them into your business loop. One great use for a bait piece is to build your newsletter subscriber list. Offering your prospects something of value will make sharing their information more worthwhile.
Too many newsletters are actually thinly disguised—and sometimes blatant—advertisements. A newsletter should provide real value and help the reader solve problems and find answers. A bait piece can show you will deliver. In addition to sharing previous newsletters (so prospects can see what they’ll be getting), offering a valuable, immediate goodie can further encourage people to sign up.
Creating an effective bait piece means answering the following questions: (more…)
4 Marketing Lessons I Learned from My Cats
Whether or not you’re an animal person, you’ve probably seen studies touting the positive psychological benefits of pets. But, have you encountered many articles on the business lessons to be gained from our furry friends?
At any rate, I hope you’ll find these tips moderately useful, if not mildly entertaining.
Latest from the blog:
Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
Read the Article »
