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What Motivates Your Prospect?

by Travis Heermann  ||   No Comments

The Myers-Briggs Temperament Test is an increasingly popular way to identify what makes a person tick. The Myers-Briggs Test, originally developed in the 1950s, is now used worldwide to identify patterns of behavior and attitude. The expansion of the test’s popularity has been spurred in large part by Dr. David Keirsey, who refined and expanded the Myers-Briggs types in his books, Please Understand Me and Please Understand Me II.

Human temperament theory states the following: all individuals can be categorized as one of four basic personality types. These personality types can each be broken down into four sub-types based on introversion/extroversion and the person’s preferred role as leader/follower, but those sub-types are irrelevant to the core values of the main types. Each holds a specific core value–the thing that drives people of that type.
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Tags: , | Posted in Audience, Business Development, Communication, Marketing, Writing

7 Tips for Tapping Your Creativity

by Travis Heermann  ||   No Comments

Professionals of all backgrounds need to unlock the doors of creativity at one time or another. Copywriters, marketers, executives, anyone who needs to find new solutions to intractable problems. Sometimes those solutions do not come. The brain feels blocked. How do you free your imagination?

Writers, for instance, are in the business of capturing emotions. Copywriters capture those emotions and invite their audiences to act on those emotions.  Any time you want to create the impulse in your readers to do something–e.g., click-through, call, make a purchase–you need to put them into a peak emotional state. You need to make them feel. To do that, the writer must be able to capture and lead the readers’ imagination, and thus, their emotions.

Can you do that without feeling those emotions yourself? Most great writers will say, “No.” To lead someone there, you have to go there first.
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Tags: , , , , , | Posted in Writing

Why Less Is More in Writing

by Mistina Picciano  ||   No Comments

“I didn’t have time to write a short letter, so I wrote a long one instead.” – Mark Twain

I’ve just finished reading The Power of Less by Leo Babauta, yet another book that promises greater productivity with less effort. His principles are sound, and reading the book takes very little time.

Putting those principles into practice and creating those life-changing habits… Yes, you still have months and years of hard work ahead of you, but Babauta packs this slim volume with oodles of tips to keep you motivated during that tedious reprogramming phase, as we train ourselves to focus on the things that really matter to us.

Reprogramming in action

For me, the timing was especially interesting because I’m living through the slow, frustrating process of creating a new habit. Specifically, I’m teaching myself to touch type with the Dvorak layout after two decades of Qwerty. (Why? Because of yet another productivity book, Bit Literacy by Mark Hurst.)

After several weeks of Dvorak practice, while typing in Qwerty for work because I couldn’t afford the drop in productivity, a switch in my brain flipped. Now, my fingers instinctively move to the Dvorak positions, although not with their former speed and accuracy. Switching to Qwerty no longer gives me a huge boost in speed because my fingers are caught betwixt and between the two layouts.
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Tags: , , , | Posted in Writing
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Does Your Message Make an ‘Ass’ of ‘U’ and ‘Me’?

by Travis Heermann  ||   No Comments

Any good copywriter knows how to capture and lead the audience’s wants and capitalize on its needs, and he knows how to help the audience justify assenting to the call to action. All persuasive writing, including marketing messages, asks the audience to agree and to act based on an endless variety of specific reasons.
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Tags: , , | Posted in Business Development, Communication
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3 Important Reasons to Use Lift Notes in Sales Letters

by Travis Heermann  ||   No Comments

Lift notes, also known as lift letters, are so-called because studies have shown that they can increase the response rate of a sales letter by as much as 50%.  But what is a lift note exactly?

A lift note is a short letter or note from someone other than the writer of the main sales letter—editor, director, expert, creator of the product, etc.  There are three powerful reasons why this is an effective tactic for increasing direct marketing response.
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Tags: , , | Posted in Business Development, Direct Marketing

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Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

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2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

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Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

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Industry: Security & Investigations   |   Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

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Industry: Creative agency   |   Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

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Industry: Creative agency   |   Services: Website content, copyediting

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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Industry: Professional services   |   Services: Website content

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2015-04-25T18:49:53-04:00

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Industry: Professional services   |   Services: Website content

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Industry: Media   |   Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

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Industry: Professional services   |   Services: Corporate communication

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2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

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2015-04-25T18:49:31-04:00

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Industry: Creative agency   |   Services: Website content

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2015-04-25T18:50:35-04:00

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Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

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2015-04-25T18:50:56-04:00

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Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

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2015-04-25T18:52:52-04:00

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2015-04-25T18:45:55-04:00

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2015-04-25T18:46:25-04:00

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Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

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Industry: Publishing   |   Services: Media kit

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2015-04-25T18:52:18-04:00

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