Does anyone write letters anymore? We have e-mail, text messaging, social media web sites, and the soul of communicational brevity, Twitter. With all these other forms of communication, do we still need to know how to write a good letter? Whether you’re seeking employment, trying to sell widgets, or contacting business associates, now, more than ever, a good letter can raise you above the crowd. The quickest way to disqualify yourself from consideration from a world of business opportunities is to not know how to write an effective letter.
(more…)
Blog
4 Essential Tips for Writing an Effective Letter
7 Attention-Grabbing Words for the 21st Century
Culture evolves and language evolves with it. Words that worked in 1950 will not necessarily work in the 21st century. The following list of words seize the attention of your audience–whether your audience is sales prospects, potential donors, or voters–and elicit powerful internal responses with American audiences. In the direction our culture is evolving, these words will hold up for decades to come.
(more…)
Why Good Writing Doesn’t Matter
When people find out I have a business writing agency, they often smile and nod. Then, invariably they tell me about their wife, nephew, fourth cousin, etc., who’s “a good writer.”
What, exactly, does it mean to be a good writer?
Signs of writing competency
- Vivid storytelling abilities
- Creative, effective syntax
- Mastery of grammar
- Good organization skills
- Smooth transitions
- Strict attention to detail
All of the above technically show writing proficiency, although skilled writers may possess only some of these traits, and in varying degrees.
Do you invite clients to check out or check in?
My husband and I are vacationing in Charleston, S.C., next month. We’re renting a charming house across the street from Folly Beach, which looks perfect: a good-sized kitchen for culinary experiments, easy access to the beach, close proximity to historic downtown Charleston.
Yesterday the homeowner emailed instructions on picking up the key. I perked up when the message came through my iPhone, reminding me of the upcoming break. And that cheery feeling fizzled as soon as I read the attached document. (more…)
Latest from the blog:
Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
Read the Article »
