Several weeks ago, one of the local papers recently began showing up on our driveway every Saturday and Sunday. This mysterious subscription was a nuisance. My husband and I both get our news electronically. These papers were more fodder for the recycling bin. Since we hadn’t subscribed, we didn’t bother canceling. Surely, one of our neighbors was missing her subscription, and the problem would go away. Right?
Well, yes, it did eventually go away. But not before raising some interesting issues about ethical marketing practices. (more…)
In Part 1, we examined error studies of writing during three decades of the 20th Century: 1917, the late 1930s, and 1986. We found that the nature of the errors shifted slightly–even though the primary errors were with comma usage, pronouns, spelling/misused words, verb tense–but the incidence of errors held steady, at about 2.1-2.2 errors per 100 words. This indicated that writers were not making more errors, just various mixtures of many of the same errors.
But what about today?
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Many people speculate that writing is getting worse. Employers lament the ubiquity of text-speak and inappropriate informality in professional communication from new college graduates. Grammarians gnash their teeth at the downturn in writing quality across the board. But is it true? While it is true that technology is changing how human beings interact, the effect on the English language is being played out even now. Language, as well as our use of it, evolves continuously, and the only time a language ever stops evolving is when it dies (e.g., Latin).
Linguistic studies at various years in the 20th century and today reveal some surprising facts about the way college students have used English in previous decades. We can extrapolate about the quality of writing of recent college graduates based on the quality of their college-level writing. As college graduates enter the work force, their employers will quickly discover the level of their abilities.
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At its essence, marketing is a form of persuasion used to convince the audience to “buy” something, whether they’re buying a product, or a service, or an idea, or ideology. Selling anything requires persuasion, and persuasion is both science and art.
The ancient Greeks developed persuasion and argument into a science and an art, beginning with Socrates and Aristotle. These ancient thinkers and their students created an entire school of thought around methods of persuasion, focusing on three concepts, all of which are necessary for effective persuasion (i.e., marketing).
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In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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