I tried to drag Uncle Jim to see The Lion King on Broadway. He wasn’t interested. He threw his beer can at me and said he’d rather watch the game.
My brother hates sushi. He says he’d rather eat worms.
My mom loves to cook. My dad can’t even locate the kitchen.
My point? People have different tastes… different interests. And there’s no way you can appeal to all of them. I’ll clarify. You can’t appeal to everyone. Get it?
If you try to, here’s a quick story about what happens:
My green miniskirt worked for me for when I was 25. I looked hot.
Not so much anymore. It’s too tight. Too short. And far too inappropriate to wear at 30.
Admit it. We all know those people who are still wearing clothes that worked for them five years ago. Big mistake.
Why make the same mistake for your company? (more…)
Gender differences abound. Obvious, right? Feminism and equality aside, failing to recognize that women write and respond to writing differently than men is a recipe for ineffective communication. Nevertheless, it is important to recognize that the following differences are generalities; women are no more alike among themselves as men are.
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Do you remember “The Gong Show”?
Brave contestants would go on stage and display their talents (or lack thereof) in front of three judges. If the contestants made a mistake, or just didn’t impress… GONG. Game over.
The world of online business has a gong equivalent. It’s called your bounce rate, and it tracks how often prospects click away without bothering to learn more.
When prospects click away, it means your time is up. It means you won’t get any more chances to win them over with your products or services.
Keep these tips in mind to avoid gong-worthy online writing mistakes, and keep your prospects on your site:
Most people believe that English grammar is simply English grammar. There is a right way and a wrong way to construct a sentence, a right place and a wrong place to put a comma, words that go together and words that don’t. For the most part, this is true. There are dozens, perhaps hundreds, of tiny rules that native speakers instinctively know and follow when communicating. What most people don’t realize is how mutable some of these rules are, and how others are not, and where the differences lie.
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In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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