Let’s face it, you’re going to read this paragraph.
More than likely, you’re going to read this one, too. They’re both short paragraphs, with short sentences.
However, the further you get into this blog post, the more likely you’re going to start scanning, rather than reading closely. You’ll start looking for keywords or sentences with bold text that grabs your attention.
In part 1 of this series, Website Traffic and Search Engines, I revealed that recent estimates were that 14 billion searches are conducted each day.
I also explained that it doesn’t take a rocket scientist to understand that the higher up within the results that a site is placed, the more likely it is to get some of that traffic. I ended part one with the statement that search engine marketing is used to improve a website’s (or blog‘s) position in the search rankings.
In this post, I’ll discuss search engine marketing and its potential for building website traffic.
When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program.
Content marketing involves providing the information your targeted prospects crave – usually for free. By providing expertise, you build trust over time. When your prospects reach the point where they are ready to do business, they come to you and not to your competitors. Content marketing is all about pulling your prospects in and building trust. (more…)
Michael Michalowicz, author of The Toilet Paper Entrepreneur (a super-fun, uber-practical book on business strategy), devotes today’s TPE blog entry to required reading for female entrepreneurs.
My personal favorite is The E-Myth Revisited by Michael Gerber, as evidenced by tip #8. Fabulous for entrepreneurs of both genders, this book lays out the entrepreneurial myth—the notion that we can set up shop and do what we’re doing now, working less and earning more—and blows that bad boy out of the water.
Going that route doesn’t build a business; it creates a demanding, thankless and poor-paying job that will suck you dry and leave your empty husk as a warning to other would-be entrepreneurs. If any of this sounds distressingly familiar, click on over to Amazon and pick up this paperback treasure for only $12.
Other recommended titles include Built to Last, Mommy Millionaire and (you gotta love this title) If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails.
What’s your favorite book on business strategy and why? Answers from (and for!) both genders are welcome.
It’s November 5, which means a select few of you (probably those who consider sleep and hygiene nice, but optional) are giddy from the heady, early throes of cranking out 50,000 words in just 30 days. Yep, it’s National Novel Writing Month, or NaNoWriMo, and I, too, have joined more than 100,000 participants in rearranging my priorities to focus on writing until 11:59:59 p.m. on November 30, or 50,000 words, whichever comes first.
My novel is shaping up slowly. At the time of this writing, I’m not quite 1,600 words in. But the process has made me think about writing, both as career and avocation, in a different light. Specifically, it’s got me thinking about blogging.
So far, three painful writing stints over the last four days have reminded me of the following lessons that apply equally to blogging, one of my personal marketing goals for the months ahead:
I still have 25 days and more than 48,000 words to go with the novel—and hopefully quite a bit more with this blog. I’m sure many more lessons await in the weeks ahead.
What’s your best blogging advice? Or noveling advice? I’ll need all the help I can get to cross the 50,000 word mark.
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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