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Crazy for Kindle?

by Mistina Picciano  ||   No Comments

Are you psyched about Amazon’s Kindle 2 press conference yesterday? Or did you even notice?

Whether you’re enamored, intrigued or underwhelmed by the device, the Kindle illustrates the fact that people are still spending money—where they find value.

When I told my husband about the upcoming release of Kindle 2.0, he suggested that Amazon would have to drop the price. No one would pay $359 in this economy—certainly not enough to take the device mainstream.

He’s probably right. But buyers are still lining up.

After Oprah raved about her device last October, Kindles quickly sold out. The current backorder list doesn’t include those who have been anxiously awaiting the second-generation device.

Most owners of the original Kindle love their device, and the Kindle 2 offers some nice improvements, including:

  • More storage
  • Longer battery life
  • Text-to-speech capability

As a result, people are doling out the cash.

History shows that recessions still hold lucrative opportunities for those who offer creative, innovative ways to fill needs. (Hello, iPod!) Do you know what really distinguishes your business from the competition? And do your marketing messages communicate this value?

The Secret to Writing Success

by Mistina Picciano  ||   No Comments

Let’s be brutally honest here. I don’t feel like writing right now.

It’s my last day of vacation. The sun is shining. Taichung beckons nearby, with exotic sights unseen and culinary delights untasted.

This time tomorrow, I’ll be at the airport, preparing to fly back to the bitterly cold Northeast.

But therein lies the secret of successful writers: They write, whether or not they feel like it.

If you don’t make your writing a priority, something better will always come along – and you won’t write.

Thinking of starting a blog or some personal writing project? Stop thinking and start writing.

Maybe your initial efforts will suck lemons. But maybe, just maybe, you’ll find a nugget of gold that will inspire something amazing.

You’ll never find out unless you break out your pen (or pencil, keyboard, etc.) and write.

Go ahead. Spend the next 15 minutes writing whatever comes to mind, and tell us about it below.

Write. Now.

by Mistina Picciano  ||   No Comments

I hate shopping in department stores. My fashion is underdeveloped, at best, and all those choices send me into a panic.

The same instinct to flee assails me when I sit down to write, particularly fiction. Confronted with every writer’s nemesis – the blank page – I don’t know where to start. I’m terrified that I’ll make the wrong choice.

Take my current fiction project: a novel. I’m roughly 9,000 words into what will likely be a 100,000-word manuscript, and I’m not exactly sure where the next scene should go.

As a result, I haven’t touched the manuscript during this vacation.

I think about it and look at my laptop. Then, I do something else.

Today I tried something different: I sat down and started writing – not at my usual sticking point, but at some point later in the story.

It started innocently enough. I was wondering what kind of quirks my current protagonist might have, and baseball came to mind.

What could I reveal about my hero, a paid assassin, through his love of this all-American sport?

After toying with the idea for an hour or two, I grabbed my notebook and started to write.

Let me be honest: It was a slow, painful slog – especially those first fifteen minutes. I even made a note in the margin about the horrible quality of these words, with the caveat that the premise behind them held potential.

Soon, I had written more than 500 words and learned some interesting things about my lead character.

In fact, the experience was so exhilarating that I’m looking forward to getting back to my story.

Are you stuck on a writing project or having problems simply starting? Begin writing somewhere else. Start with the end, or jump into the middle, jotting down your main points and building from there.

Let me know how this works – or share your own suggestions for getting un-stuck.

Don’t Scare the Bamboo

by Mistina Picciano  ||   No Comments

Each time I visit Taiwan, I fall more in love with my mother’s country. The island’s natural beauty, the food, the culture – all make me proud of my Taiwanese heritage.

A friend who recently visited Taiwan described it as one of the world’s most under-rated travel destinations.

He has a point. But Taiwan has at least one serious challenge to overcome before tourists flock to its shores.

As a whole, the country does not cater well to English speakers.

I’m not trying to be the ugly American here, but English works pretty well as a universal language.

Which is easier: Trying to teach Taiwanese [insert nationality of choice] how to speak German, French, Spanish, Russian, Farsi, etc., or using English?

Signs of the Times

In the past 11 days, I’ve seen a number of hysterical signs and slogans that reflect the Taiwanese appreciation of the English language – minus editorial oversight.

Some of my favorites:

  • “Baby & Kids Swears.” Reading this billboard for a children’s clothing store, I can hear my cousin’s voice clearly in my head. Of course, it’s supposed to read “Baby & Kidswear.” But it gives me a chuckle to think of precocious little tots swearing a blue streak.
  • “Lideas.” It looks like a Greek heroine, but it was actually on a sign for a public women’s restroom. Occasionally, you see words with all the right letters, but in a nonsensical order. My aunt, for example, wore a varsity-looking shirt that said “NUISERVITY.”
  • “Scared Bamboo.” I knelt down to read a sign in a public botanical display and laughed out loud. I’m guessing this particular plant holds some sort of holy significance. Or maybe some long-ago gardener frightened it and permanently altered the plant’s appearance.

Having studied a number of foreign languages, I admire the Taiwanese for bravely experimenting with English.

Now, it’s time to take the next step and finesse those skills with some editorial direction – something from which we can all benefit, yours truly included.

Never Ever Assume

by Mistina Picciano  ||   No Comments

Most acquaintances know that I’m a tea drinker. Some of my friends even call me a tea snob. Those in my inner circle describe me as, well, obsessed. (I’m currently at 26 teapots and counting, but that’s another story.)

When my aunt suggested we visit a tea plantation, my heart did a little dance of joy. It wasn’t exactly like finding the fifth golden ticket, but pretty close in my book.

The next morning, my mother told me we were visiting the plantation that day. So soon? I was psyched.

When my aunt arrived, however, she had decided that I would have more fun visiting an aboriginal cultural center than the tea plantation. I wouldn’t enjoy tramping around a mountain.

Mind you, my family’s hospitality is much appreciated. Still, I couldn’t help but think, “How can you possibly tell me what I would prefer doing?”

How many times have we made similar assumptions in our marketing copy? (Yes, myself included.)

I can’t count the number of times marketing directors and business owners have told me they know exactly what their prospects want to know. Based on… ? It usually comes down to a guessing game.

As we buckle down for business development in 2009, let’s stop making assumptions and start communicating with our clients and prospects.

Why not ask them, point-blank, what they’d like to know?

Chances are, they’ll probably pay more attention once we drop the monologue and start answering their questions.

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

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Adam Wolf, Wolf Communications
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2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

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Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

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Industry: Security & Investigations   |   Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

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2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

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2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

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2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

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2015-04-25T18:48:07-04:00

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Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

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2015-04-25T18:49:31-04:00

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2015-04-25T18:50:56-04:00

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2015-04-25T18:46:25-04:00

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Industry: Professional services   |   Services: Corporate communication

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2015-04-25T18:51:21-04:00

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2015-04-25T18:52:52-04:00

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2015-04-25T18:50:35-04:00

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2015-04-25T18:47:41-04:00

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Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

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