This is the first installment of a multi-part series on newsletter marketing from a recent Lunch and Learn session. In Part 1, I explain why you need a newsletter and outline some of the key benefits newsletter marketing has to offer, like: (more…)
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Simplify and Streamline your Messaging Process
Create a messaging guide
by: Melissa Mannozzi
The message you deliver to customers should remain consistent across all marketing. That includes your website, press releases, printed pieces, social media, email campaigns, and even what your sales team says on the phone.
A consistent message makes your company and brand easier to recognize and helps your customer understand the products and services you provide.
A clear message will keep your teams focused, leaving little room for confusion or error.
If you don’t understand your message, how will your customers?
Throw your Customers a Life Preserver
When they’re drowning in information
by: Melissa Mannozzi
Don’t give them what they want
Do you ever find yourself trying to digest a swarm of information from email and the web, then end up falling through endless wormholes of ideas, forums and downloads? So do your customers.
With so much information available today, people struggle to keep their heads above water. Make sure you’re the one your customer hears above the noise by giving them what they need and speaking to them in the right voice.
Email Marketing: Why It Works and When It Doesn’t
Guest post by: Ken Moorhead
As any digital marketer knows, Email marketing is tough to master. Some people consider it an outdated form of outreach, while other people abuse it to the point of alienating their customers. It’s no surprise that people aren’t always seeing the results they want – and much of their trouble stems from one dominant misconception.
The key to launching a powerhouse email marketing program is understanding that people scan their emails instead of fully reading them. This is the challenge then for the modern marketer: to capture the attention of people looking for information who don’t want to wait to get it.
6 Tips for Effective Email Subject Lines
Guest post by: John Childs
Email marketing may be one of the most effective ways to keep your business top of mind. But many marketers go crazy with certain aspects of email marketing and actually destroy relationships they should be nurturing. Instead of viewing subscribers as potential clients and real people, they see them as dollars and cents.
Applying some common-sense best practices can go a long way to boosting your email open rate and getting your messages read.
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