Guest post by: Angela Allen
Tired of ho-hum, been-there-done-that marketing materials? Does all of your marketing look suspiciously like that of your competition? Are you ready to move forward with something more edgy and interesting? It’s as easy as 1-2-3.
And by “black hole”, I mean the Recycle Bin.
Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience.
Yes, the audience is potential clients, and yes, the white paper’s main purpose is to establish credibility/authority. However, to generate leads, the white paper must offer value, walking the fine line between 25-page sales brochure and educational document. The white paper works best when it gives something of real value to prospects, something they need to know, or can use right now.
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Despite an abundance of newsletters that are bad, boring or both, newsletters are still an important marketing tool for several reasons:
If you want to try newsletter marketing on your own, you’ll definitely want to check out Market it Write’s new learning series, Achieving Newsletter Nirvana.
The series consists of nine weekly emails that cover what you need to know to start and manage a successful newsletter campaign – or revitalize one that’s not working,
Learn more and sign up today. There’s no cost or obligation and you can opt out at any time.
Market it Write President and Chief Content Strategist Mistina Picciano was featured on the Internet radio show, Susan Rich Talks Writing Craft. The show aired on All Women’s Radio.
In the interview, Mistina and Ms. Rich discussed a wide range of topics, from what compelled Mistina to leave corporate America to found her own writing business to today’s “cattle-call” treatment of online writers.
Guest post by: Alison Parcell
Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns carefully.
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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