The ultimate goal for nearly anyone with a website is to attract more visitors. Because search engines can account for as many as 80% of those visiting a website (and sometimes even more), taking proactive steps to get your website found in the search engines is a no-brainer if you want more traffic.
Websites
Does Your Website Content Make You Sound Like “That Guy”?
We all know the type: He’s the one at the cocktail party or networking breakfast you can’t escape fast enough.
Why?
Because he’s going on and on about nothing that you care about.
Recently, a friend introduced me to a web developer, usually one of my favorite new contact categories. He heard what we do at Market It Write – and proceeded to educate me on search engine optimization.
I (politely) interrupted him and told him that, yes, I understood what he was saying. We partner with many web development firms to create sites that combine relevant content with social media tools to achieve high organic search engine rankings.
Next, he tried to explain how descriptive file names and page titles can also boost your site rankings.
Before he got too far into his lecture, I spilled my drink and dashed to the ladies room.
Why Old Content Won’t Land New Customers
My green miniskirt worked for me for when I was 25. I looked hot.
Not so much anymore. It’s too tight. Too short. And far too inappropriate to wear at 30.
Admit it. We all know those people who are still wearing clothes that worked for them five years ago. Big mistake.
Why make the same mistake for your company? (more…)
How People Read on the Web
Let’s face it, you’re going to read this paragraph.
More than likely, you’re going to read this one, too. They’re both short paragraphs, with short sentences.
However, the further you get into this blog post, the more likely you’re going to start scanning, rather than reading closely. You’ll start looking for keywords or sentences with bold text that grabs your attention.
Website Traffic and Search Engine Marketing
In part 1 of this series, Website Traffic and Search Engines, I revealed that recent estimates were that 14 billion searches are conducted each day.
I also explained that it doesn’t take a rocket scientist to understand that the higher up within the results that a site is placed, the more likely it is to get some of that traffic. I ended part one with the statement that search engine marketing is used to improve a website’s (or blog‘s) position in the search rankings.
In this post, I’ll discuss search engine marketing and its potential for building website traffic.
Latest from the blog:
Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
Read the Article »
