Has the quality of writing gotten worse over the past century or so? How about over the past 5 years or so with the popularity of texting and tweeting?
Linguistic studies at various years in the 20th century and today reveal some surprising facts about the way college students have used English in previous decades. As college graduates enter the work force, employers quickly discover the level of their writing abilities – or lack thereof.
To make your best impression for any form of media, you have to target the needs of consumers of that media. In other words, if you want to recycle your print copy to act as website content, don’t do it.
At least not without making the necessary adjustments so your copy can be consumed easily by a web audience.
The key to writing online copy that’s as powerful as print copy lies in knowing the difference. Here’s a look at the basics of how your online copy should differ from print copy – and why.
Think less copy on your home page seems like a good idea? We do, too – usually. But having less copy isn’t as simple as it might sound. Light copy might seem ideal, but it can backfire unless it’s done right. When it comes to home page copy, balancing lightness with effectiveness is tricky.
Many of us have writing projects we’re struggling to find time for, whether it’s a blog or the Great American Novel.
Unfortunately, a lot of us have bought into the myth of writing as this almost-mystical experience that demands huge swaths of uninterrupted time, during which we call forth our muse for divine inspiration.
Too bad it doesn’t work that way.
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“What is the writer’s first job?”
Award-winning mystery novelist Reed Farrel Coleman asked the question at a recent workshop sponsored by the Mystery Writers of America.
A few attendees ventured educated guesses like “develop plot” or “sit down and write.”
Some enlightened soul soon voiced the answer Coleman was seeking: “To entertain.”
Exactly. He expanded this concept by restating it as “to engage the reader.”
The goal of the first sentence is to grab readers by the throat and convince them to read the second sentence, which is designed to propel readers toward the next sentence… and the next… and the next.
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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