Writing

4 Essential Tips for Writing an Effective Letter

by Travis Heermann  ||   4 Comments

Does anyone write letters anymore? We have e-mail, text messaging, social media web sites, and the soul of communicational brevity, Twitter. With all these other forms of communication, do we still need to know how to write a good letter? Whether you’re seeking employment, trying to sell widgets, or contacting business associates, now, more than ever, a good letter can raise you above the crowd. The quickest way to disqualify yourself from consideration from a world of business opportunities is to not know how to write an effective letter.
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7 Attention-Grabbing Words for the 21st Century

by Travis Heermann  ||   No Comments

Culture evolves and language evolves with it. Words that worked in 1950 will not necessarily work in the 21st century. The following list of words seize the attention of your audience–whether your audience is sales prospects, potential donors, or voters–and elicit powerful internal responses with American audiences. In the direction our culture is evolving, these words will hold up for decades to come.
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Why Good Writing Doesn’t Matter

by Mistina Picciano  ||   No Comments

When people find out I have a business writing agency, they often smile and nod. Then, invariably they tell me about their wife, nephew, fourth cousin, etc., who’s “a good writer.”

What, exactly, does it mean to be a good writer?

 

Signs of writing competency

  • Vivid storytelling abilities
  • Creative, effective syntax
  • Mastery of grammar
  • Good organization skills
  • Smooth transitions
  • Strict attention to detail

All of the above technically show writing proficiency, although skilled writers may possess only some of these traits, and in varying degrees.

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Top 10 Writing Mistakes Part 2: Today

by Travis Heermann  ||   No Comments

In Part 1, we examined error studies of writing during three decades of the 20th Century: 1917, the late 1930s, and 1986. We found that the nature of the errors shifted slightly–even though the primary errors were with comma usage, pronouns, spelling/misused words, verb tense–but the incidence of errors held steady, at about 2.1-2.2 errors per 100 words. This indicated that writers were not making more errors, just various mixtures of many of the same errors.

But what about today?
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Top 10 Writing Mistakes Part 1: the 20th Century

by Travis Heermann  ||   2 Comments

Many people speculate that writing is getting worse. Employers lament the ubiquity of text-speak and inappropriate informality in professional communication from new college graduates. Grammarians gnash their teeth at the downturn in writing quality across the board. But is it true? While it is true that technology is changing how human beings interact, the effect on the English language is being played out even now. Language, as well as our use of it, evolves continuously, and the only time a language ever stops evolving is when it dies (e.g., Latin).

Linguistic studies at various years in the 20th century and today reveal some surprising facts about the way college students have used English in previous decades. We can extrapolate about the quality of writing of recent college graduates based on the quality of their college-level writing. As college graduates enter the work force, their employers will quickly discover the level of their abilities.
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Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

What our clients have to say:

Adam Wolf

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”

 

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”  

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George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

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Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

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2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”  

Barbara Centrella

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Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

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2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  

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Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

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Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

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Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

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Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

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2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

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Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

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2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

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Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

Market It Write
2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

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Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  

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Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

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2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

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Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

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Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”  
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