Do you remember “The Gong Show”?
Brave contestants would go on stage and display their talents (or lack thereof) in front of three judges. If the contestants made a mistake, or just didn’t impress… GONG. Game over.
The world of online business has a gong equivalent. It’s called your bounce rate, and it tracks how often prospects click away without bothering to learn more.
When prospects click away, it means your time is up. It means you won’t get any more chances to win them over with your products or services.
Keep these tips in mind to avoid gong-worthy online writing mistakes, and keep your prospects on your site: