Writing

The Secret to Writing Success

by Mistina Picciano  ||   No Comments

Let’s be brutally honest here. I don’t feel like writing right now.

It’s my last day of vacation. The sun is shining. Taichung beckons nearby, with exotic sights unseen and culinary delights untasted.

This time tomorrow, I’ll be at the airport, preparing to fly back to the bitterly cold Northeast.

But therein lies the secret of successful writers: They write, whether or not they feel like it.

If you don’t make your writing a priority, something better will always come along – and you won’t write.

Thinking of starting a blog or some personal writing project? Stop thinking and start writing.

Maybe your initial efforts will suck lemons. But maybe, just maybe, you’ll find a nugget of gold that will inspire something amazing.

You’ll never find out unless you break out your pen (or pencil, keyboard, etc.) and write.

Go ahead. Spend the next 15 minutes writing whatever comes to mind, and tell us about it below.

Write. Now.

by Mistina Picciano  ||   No Comments

I hate shopping in department stores. My fashion is underdeveloped, at best, and all those choices send me into a panic.

The same instinct to flee assails me when I sit down to write, particularly fiction. Confronted with every writer’s nemesis – the blank page – I don’t know where to start. I’m terrified that I’ll make the wrong choice.

Take my current fiction project: a novel. I’m roughly 9,000 words into what will likely be a 100,000-word manuscript, and I’m not exactly sure where the next scene should go.

As a result, I haven’t touched the manuscript during this vacation.

I think about it and look at my laptop. Then, I do something else.

Today I tried something different: I sat down and started writing – not at my usual sticking point, but at some point later in the story.

It started innocently enough. I was wondering what kind of quirks my current protagonist might have, and baseball came to mind.

What could I reveal about my hero, a paid assassin, through his love of this all-American sport?

After toying with the idea for an hour or two, I grabbed my notebook and started to write.

Let me be honest: It was a slow, painful slog – especially those first fifteen minutes. I even made a note in the margin about the horrible quality of these words, with the caveat that the premise behind them held potential.

Soon, I had written more than 500 words and learned some interesting things about my lead character.

In fact, the experience was so exhilarating that I’m looking forward to getting back to my story.

Are you stuck on a writing project or having problems simply starting? Begin writing somewhere else. Start with the end, or jump into the middle, jotting down your main points and building from there.

Let me know how this works – or share your own suggestions for getting un-stuck.

Small Steps

by Mistina Picciano  ||   No Comments

“A journey of a thousand miles begins with a single step.” – Lao-tzu

Have you read David Allen’s Getting Things Done? This book is an amazing guide to doing more. I’ve even picked up the OmniFocus application for both my computer and my iPhone to help manage my to-do list.

Too bad I’m not so disciplined about using the system.

One of the key principles that Allen writes about is the need to break huge projects into small, actionable steps. It’s the same concept used by that super-achieving minority who set goals and make them happen.

Identify specific, time-sensitive outcomes and create a specific plan of execution.

Yet, what do I have under my goal of “Complete my novel by year end”?

Nada. Zip. Just a daily reminder in my calendar to write 500 words every morning, which I usually ignore.

Step by step

Most of us have at least one big project on our to-do list. Maybe it’s something in the Someday/Maybe category, like writing the Great American Novel, or perhaps it’s something more pressing and practical, such as launching a monthly email campaign or creating a sales system.

Identify the specific outcome. To get there, we need to figure out where, exactly, “there” is. What does the end result look like? In the case of my novel, I want a draft I can shop around to agents.

Set a deadline. Without a deadline, we have no sense of urgency, and something more pressing always comes up. If you really want to get something done, you need to commit to doing it by a specific point in time.

Take a reality check. Outcomes and deadlines need to be tempered with reality. While I’d love to knock out that novel by June 30, that probably won’t happen in light of other commitments. However, I do write quickly, and this goal is important. With some sacrifices and persistence, a good draft by December 31 can happen.

Create an action plan. As a two-time NaNoWriMo “winner,” I’ve proven that I can write much garbage in a short period of time. Free-writing for long stretches is a legitimate way of writing a novel, but it involves much, much rewriting.

Given that I have a few distractions – like a growing business and a new husband – I’m going to spend more time planning in hopes of saving myself some time writing. So here are my next steps:

  • Draft an outline of the overall story arc (10-20 scenes).
  • Write a summary of each individual scene.
  • Create backgrounds on main characters (protagonist and antagonist).
  • Create backgrounds on supporting characters.
  • Track subplots in a separate document.
  • Track necessary research in a separate document.

As I work through the above steps, which I’ll chart on a calendar, I’ll start the daily writing process. (Unfortunately, there’s no getting around the grunt work of sitting down and actually writing.) Reaching my December 31 goal for a polished draft means I’ll need an aggressive schedule: 750-800 words a day. I should have a rough draft in four months, which leaves eight months for rewriting.

Track your progress. Follow the plan as best you can. Adjust the timeline as necessary, but keep moving ahead. Accept the fact that everything takes longer than we think it will, and celebrate your successes along the way.

What big project have you been putting off? Why not commit to it here and now and create an action plan for marking it off your to-do list?

If you have any suggestions to help others tackle big goals, we’d love to hear them.

Brilliant Beginnings

by Mistina Picciano  ||   No Comments

As I write this, it’s January 12 – or January 13, depending on your geography. (Since I’m presently flying over Alaska toward Japan, I feel caught between dates.) Regardless, we’re darn close to the start of the New Year. New resolutions, new beginnings.

For Mom and me, it’s the start of our latest adventure: three weeks in Taiwan with family.

For me and my business (and my writing life), today also marks the start of this new blog.

Beginnings always create unrealistic expectations of greatness. We feel the need to show our brilliance. This nasty pressure especially plagues writers, who so often give up on their craft because they’re disappointed with early attempts.

It’s okay to suck.

In Bird by Bird, one of the best books on writing I’ve ever read, Anne Lamott says it’s okay to write “really [crappy] first drafts.”

This isn’t just sound advice; it’s almost a universal mandate. Papa Hemingway himself said, “The first draft of anything is [doodoo].”

You have to write the garbage to get the gold.

It doesn’t matter if you’re writing the Great American Novel, a sales letter, or an e-book. With very rare exception, our first attempts fall way short of brilliance.

Sure, these initial scribblings may get the job done. Writing a memo to your boss? Just the facts will probably suffice.

But if you really want your writing to stand out, you must embrace the art of the rewrite.

Ninth time’s the charm?

Almost one year ago, the very talented Liz Martinez invited me to submit a short story for an anthology on Native American noir. I decided to take the plunge, seizing an opportunity to learn more about my Native American heritage.

My story came together over several months, many sessions of which felt like certain NaNoWriMo adventures. I’d sit at my computer or take a notebook and pen and write whatever drivel came to mind. Much of it sounded like crapola, but I had to forge ahead to the end.

Due to time constraints, I showed the complete, imperfect draft to my husband, one of my biggest fans – and one of my most direct critics. Tony offered praise and pointed out current plot holes.

I smiled, nodded, silently vowed not to do his laundry for the next three months, and went back to my keyboard. Roughly 50% of the story changed in the next draft.

We went through this exercise twice more before submitting the story for editorial review.

Then, Sarah Cortez, Liz’s sharp and insightful co-editor, gently guided me through the real revision process. While I’ve worked with editors in the business world, fiction editing was another animal. Together, we produced five more drafts before arriving at the final story that was submitted to the publisher.

The process, not the product.

So much in life comes down to the process, not simply the end product. For instance, I know very few writers who actually enjoy writing, but almost all enjoy the satisfaction of having written a solid piece.

Becoming a better writer – whether you’re a blogger, a marketing writer, a journalist, or a novelist – means giving yourself permission to write badly.

  • Write in great quantities.
  • Accept your malformed early drafts for what they are.
  • Make them better.
  • Rinse and repeat. Again.

Whatever the challenge ahead, attack it with gusto. Accept the fact that success may involve many failed attempts. It’s the courage to fail – and to learn from our mistakes – that will ultimately transform our dreams into reality.

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

What our clients have to say:

Hiroto Takagi

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.

 

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

Market It Write
2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

Lee Angus

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”

 

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

Market It Write
2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”  

Lucien Harriot

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."

 

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

Market It Write
2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  

Howard Levy

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”

 

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

Market It Write
2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

Albert Barette

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."

 

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

Market It Write
2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

Stephen May

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”

 

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

Market It Write
2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”  

Gerald Pennington

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”

 

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

Market It Write
2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”  

Joe Biondo

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”

 

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

Market It Write
2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

Larissa Nycz Montecullo

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”

 

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

Market It Write
2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

Barbara Centrella

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”

 

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

Market It Write
2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  

Arianne Andrusco

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"

 

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

Market It Write
2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

Samuel Vinicur

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”

 

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

Market It Write
2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

Adam Wolf

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”

 

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

Market It Write
2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”  

George Donohue

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”

 

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

Market It Write
2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”  

Terry Yoffe

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”

 

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

Market It Write
2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”  
0
0
Market It Write

Market It Write