Portfolio

Challenge

Rewrite a technical article on proper athletic shoe fit to meet word count requirements.

Solution

Medical writers reorganized and refocused the client’s article to produce an informative, engaging column in 40% fewer words.

Summary

Placements

Dr. Josh White, SafeStep: Sports Medicine Column

Prescription for performance: Four keys to athletic shoe fit

For professional athletes and weekend warriors alike, having the right shoe and the correct fit can mean the difference between participating and sitting on the sideline. While most podiatrists now fit shoes in their offices, too few are actually experts in this critical aspect of foot care – particularly with respect to the special needs of athletes. Proper shoe selection for active individuals, however, holds great potential for both injury prevention – and for practice expansion.

When podiatrists fit patients with athletic shoes themselves, it fills a void in areas lacking a shoe store with a large inventory and naturally offers greater profitability. Other podiatrists prefer to refer patients to athletic shoe stores.  Such an approach typically offers patients a better selection and allows them to try shoes on in a relaxed, comfortable setting. Either way, the podiatrist ultimately needs to assess the functional biomechanics of the lower extremity, identifying its structural requirements and creating a plan to achieve the therapeutic objectives.

Whether podiatrists elect to fit patients in the office or to refer them to a store, they need to consider four simple, yet key considerations to achieve the best clinical outcomes: size, shape, stability and style.

download the pdf file »

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

What our clients have to say:

0
0
Market It Write

Gerald Pennington

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”

 

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

Market It Write
2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”  

Market It Write