Portfolio

Challenge

Encourage planned giving among an affluent population frequently solicited for charitable contributions.

Solution

Copywriters with both healthcare and financial experience created a direct mail package that combined emotional appeal with sound investment strategy.

Summary

Placements

Hospital for Special Surgery: Planned Giving

Guarantee your future. And give one to those who need it.

Dear Mr. Donor,

What if a contribution could give you a generous stream of income for life and substantial tax deductions?

And what if that same contribution could transform the lives of children who can’t walk, police officers who can’t patrol, and people who desperately want their normal, pain-free lives back?

That contribution is a Hospital for Special Surgery charitable gift annuity. And it really is a way to help others, as well as yourself, every day.

What can it offer you?

  • Substantial tax savings you can enjoy now
  • Generous payments for the rest of your life
  •  A strategy to turn non-performing or underperforming assets into an income stream
  • Two-time winner of nursing’s highest honor — Magnet Status Recognition for Nursing Excellence by the American Nurses Credentialing Center (ANCC)

What can it offer others? A level of care consistently ranked among the country’s best by both experts and patients, the benefits of world-class research facilities that continually discover medical breakthroughs, an end to pain and suffering, and a return to a normal life.

And a Hospital for Special Surgery charitable gift annuity gives you something else: membership in the Hospital for Special Surgery Wilson Society, where you and other like-minded men and women have the opportunity to see “behind the scenes” at the hospital, attend special events, and receive ongoing recognition as a hospital supporter.

The enclosed brochure outlines the many benefits of a Hospital for Special Surgery charitable gift annuity. Please take a look at it, and then contact us to learn more about how you can help ensure your future. As well as the future of many others.

Sincerely,

(SIGNATURE)

P.S. Fund a Hospital for Special Surgery charitable gift annuity with assets that have generated significant capital gains, and you can avoid capital gains taxes, receive an immediate charitable tax deduction, and turn those assets into a guaranteed income stream for life.

P.P.S. Ask your tax advisor about the significant tax benefits a charitable gift annuity can offer you today and in the future.

download the brochure (PDF) > >

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2015-04-25T18:51:53-04:00

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